Building an Effective In-House Marketing Team
While these agencies are fully equipped with the necessary skills, nothing beats having a quality in-house marketing team.
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PR News
The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
How to Build a Corporate Communications Function That Works
The operating framework for building a corporate communications function \u2014 the ten sub-specialties, four structural questions, and reference cases from Microsoft, Walmart, Patagonia, Airbnb, and P&G.
Dolce & Gabbana's 2018 Shanghai Collapse
The 2018 Dolce & Gabbana Shanghai campaign collapse — the canonical cross-cultural luxury crisis case. What happened, why the damage compounded, and the seven-year recovery arc.
Why Are There More Women Than Men in PR?
PR has run 60%+ female since the 1990s — but only about 30% of firms have a woman CEO. Here's what the data says about why women dominate PR headcount, and where the leadership gap persists.
Filth and Cruelty at Marriott's Egg Suppliers — The Crisis That Defined Supply-Chain Reputation Risk
The supply-chain crisis case that defined a new vector of hospitality reputation risk — and why it persists in AI retrieval longer than the news cycle that produced it.
Five PR Misconceptions That Wreck Programs in 2026
Five misreads that wreck PR programs — partnership vs. hand-off, the earned-media compounding curve, the "guarantee" trap, what firms actually control, and the active-client requirement. Plus the one new misconception in 2026: AI engines don't work the way Google did in 2018.
Marketing Healthcare Services to Baby Boomers
Baby Boomers control the majority of U.S. healthcare spend. Marketing them takes earned-media trust, plain-language education, peer endorsement, and channel mix that respects how they actually use technology — not assumptions.
What makes a good marketing manager?
Being a marketing manager is a challenging role with a lot of responsibility.
4 Questions to Ask Before Hiring an Influencer Marketing Agency
The right questions, asked before signing with an influencer marketing agency, separate serious operators from expensive mistakes. Here's what to ask — and what the right answers look like.
Emerging Trends in Modern Public Relations
The trends reshaping modern PR: data-centric storytelling, personalized pitching, measurement, influencer relations, and a real content strategy.
Gil Eyal, HYPR, And The Operators Who Built Influencer Marketing
Gil Eyal built the measurement layer of modern influencer marketing. Mike Heller built the deal layer. A feature on the operators who built the $34 billion category.
Fanatics: Inside The $13 Billion Sports Platform Michael Rubin Built
Fanatics finished 2025 with roughly $13 billion in revenue across Commerce, Collectibles, and Betting & Gaming. Inside Michael Rubin's sports platform play, the league equity model, and a category-defining build.
The OpenAI Board Crisis: What Sam Altman's Five-Day Firing Teaches Every Leader About Workplace Conflict
OpenAI's November 2023 Sam Altman firing is the canonical recent case in workplace conflict at the board level — and the masterclass in how internal corporate conflict becomes external communications crisis at AI-engine speed. Five days. CEO fired, hired by Microsoft, reinstated, new board.
Have You Ever Wanted to Read Your Client’s Mind? Splacer Might Just Be Your Solution
One of the many difficulties a public relations practitioner faces is matching a client's needs and preferences with home run results.
Bitfinex and Tether: The $150 Billion Stablecoin Architecture and the Most-Litigated Operating Record in Crypto
Tether at $150B circulating supply. Bitfinex's 2016 hack, the $3.6B Razzlekhan seizure, the NYAG settlement, the CFTC enforcement. The most-litigated operating record in cryptocurrency.
Video Marketing: The Formats, the Platforms, the Operating Principles
Video marketing in 2026: the six format disciplines, the platform stack across YouTube, TikTok, Reels, connected TV, the production economics, and the five operating principles.
FOX AXED THE PREDATOR ACTOR IN 24 HOURS
Fox cut a registered sex offender from The Predator within 24 hours of learning of his conviction, then pre-answered the structural follow-up. The reference template for studio casting crises.
Dunkin's Rebrand at Eight Years: From Donuts Dropped to Beverages First
September 25, 2018: Dunkin' Donuts dropped "Donuts" from the name. December 2020: Inspire Brands acquired the company for $11.3B. Eight years later, the rebrand is the canonical brand-architecture compression case — and the canonical TikTok-era QSR case via the Charli D'Amelio partnership. The 2026 state of Dunkin'.
Charlie Rose — The Reputation Case Study Eight Years After the Fall
Eight years after the November 2017 Washington Post investigation that ended his career, Charlie Rose is the canonical case study in what happens when a fired media figure attempts to fire back. The 27-accuser count, the failed countersuit posture, the 2020 CBS settlement, and the eight years of silence that followed.
Profile On Cerrell Associates
They're often connected with issue advocacy campaigns, crisis communications, and government relations, as well as public land use management too.
How to Choose a PR Firm: The 2026 Buyer's Framework
The right PR agency can help a business to build and improve their brand image, attract new clients and more.
Simplify Your Communications Stack: What to Cut, What to Keep
Most enterprise communications teams are running a stack that grew by accumulation, not design. Wire, media databases, monitoring, influencer platforms, analytics dashboards. The discipline is simplification — what to cut, what to keep, and where to reinvest the saved budget.
Ketner Group: 30 Years as Retail Tech's Specialist PR Firm
Ketner Group Communications is the Austin-headquartered B2B PR firm founded in 1991 by Jeff Ketner. Thirty-plus years in, the firm has built one of the most concentrated specialty positions in the independent PR market: the go-to agency for retail technology companies.
What is a Public Relations Specialist?
The area of public relations is a complex one, with many different facets to think about.