$280B+ US aviation in 2024. Big Four — American, Delta, United, Southwest — control 80% of domestic capacity. The master hub for EPR's aviation coverage.
The short answer is not the interesting one. Kim Kardashian got famous the way most people think — and stayed famous in a way almost no one understands. Here's the real chronology.
How nonprofits structure corporate-partnership programs that produce sustained giving rather than one-off donations. The mistakes most nonprofit teams make in the first conversation.
They are the largest generation since the vaunted post-WW2 baby boom, and they are entering the workforce in droves every single day.
In many ways digital PR is most successful when built around relationships.
McDonald's and Coca-Cola have run the same B2B partnership for six decades. The seven-point operating checklist that explains why — and the test every other partnership should run against it.
B2B PR operates differently from B2C PR — sophisticated audiences, long purchase cycles, collective decision-making, and peer endorsement infrastructure. The four structural differences, the eight operational foundations, and the strong B2B firms.
McDonald's is shifting the Quarter Pounder to fresh, never-frozen beef across most U.S. restaurants by mid-2018. The most consequential menu decision the brand has made in years — and the most expensive.
Originally published April 2017, rebuilt June 2026. EPR's foundational reference on artificial intelligence and PR, preserved as the original landmark in nine years of continuous AI Communications coverage. What the 2017 piece predicted correctly, what it got wrong, and what nine years of EPR coverage has documented about the AI-PR convergence.
When PR firms fire clients, it's a reputation calculation. Grayling 2016, Edelman/API 2022, Russia 2022. The playbook for walking away from revenue.