Everything PR News
Category

PR, AI & Communications News

Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.

What Is a Publicity Stunt? The History, the Playbook, and the Stunts That Worked
PR, AI & Communications News

What Is a Publicity Stunt? The History, the Playbook, and the Stunts That Worked

The Everything-PR pillar on the publicity stunt — six stunts that defined the modern era (Red Bull Stratos $500M in earned media, ALS Ice Bucket, IHOb, Cards Against Humanity Holiday Hole, Liquid Death, Stanley Tumbler) plus the failures (Pepsi Jenner, Bud Light Mulvaney, Snapple, Balloon Boy). The history from Barnum to TikTok, the mechanics, and what makes a stunt actually work.

EPR Editorial Team ·