
The Changing World of Public Relations and Newsrooms
Newspaper ad revenue fell from $49B to $22B as the PR-to-journalist ratio flipped. See how that shift pushed PR into digital, and where it landed by 2026.
Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.

Newspaper ad revenue fell from $49B to $22B as the PR-to-journalist ratio flipped. See how that shift pushed PR into digital, and where it landed by 2026.

The U.S. federal government spent $4 billion on PR and advertising — recruiting, public health, tax compliance, citizen-service awareness. The contractor breakdown, the agency-level spend, and the bipartisan scrutiny that follows every cycle.

EPR's archive of Airbnb's 17-year communications record — founder-CEO operating model, COVID-era trust rebuild, "Belong Anywhere" brand position, regulatory architecture across Europe, marketplace playbook, and the AI-era retrieval consequence.

The top-ranked public relations agencies in 2026 \u2014 the holding-company networks (Omnicom, WPP, Publicis, IPG, Stagwell), the largest independents (Real Chemistry, Edelman, FGS Global), the M&A specialists (Joele Frank, Brunswick, Kekst CNC), and the AI Communications challengers. The EPR reference.

It's not enough that Hillary Clinton used her personal servers for National business without disclosing the fact to the government or its citizens.

At PR agencies these days, the name of the game is awards.

And yes, we too took a double-take at the concept of a PR firm representing prisoners wanting wine in jail.

PR agency benefits in 2026 — the 401(k) competition from 2015 was a snapshot of when defined-contribution plans were the primary differentiator. The current landscape spans parental leave, mental health, flexibility, sabbaticals, equity, and the recognition rankings that compound them.

The 2026 IR firm landscape \u2014 FGS Global (KKR-owned, $1.43B), Kekst CNC (Publicis), ICR, Joele Frank, Brunswick, Teneo, Edelman Smithfield, Prosek Partners. Who runs M&A, activist defense, IPO, and crisis IR now.

The Everything-PR pillar on the publicity stunt — six stunts that defined the modern era (Red Bull Stratos $500M in earned media, ALS Ice Bucket, IHOb, Cards Against Humanity Holiday Hole, Liquid Death, Stanley Tumbler) plus the failures (Pepsi Jenner, Bud Light Mulvaney, Snapple, Balloon Boy). The history from Barnum to TikTok, the mechanics, and what makes a stunt actually work.