Juicero's April 2017 Bloomberg-test collapse — a 90-second hand-squeeze video that ended a $120 million venture-backed startup — became the canonical reference for product-narrative crises where the underlying critique is verifiable in seconds. What the case established about pre-launch verification.
The 2026 operating framework for crisis communications. The four phases, the first 45 minutes, the seven-layer response architecture, the spokesperson question, and the recovery phase where most brands underinvest.
From the March-May 2017 YouTube Adpocalypse through the brand-safety industry it created, the MrBeast era, and the 2026 AI engine citation gate — the canonical brand-safety case file.
In a recent speech, Immelt made it clear that he believes US companies need to step up and change their attitude if they hope to compete with foreign firms.
The 2017 Hanford tunnel collapse is foundational reference material in nuclear-industry crisis comms. What it teaches the new nuclear renaissance.
When Saujani learned Trump cited her in Trump's new book, "Women Who Work," the subject of that story was not too happy about it.
EPR's 2017 coverage of Verizon's "I Didn't Know Verizon Did That" repositioning campaign — wired into the broader Verizon cluster anchored by the 2024 canonical Verizon pillar. What the campaign tried to accomplish, what subsequently happened (the AOL-Yahoo sale to Apollo, the 5G competitive dynamics, the 2024 Frontier acquisition), and what the campaign demonstrates about brand-broadening communications.
The idea was co-sponsored by Ja Rule, and the acts included Migos, Blink-182, Major Lazer, and more.
USWNT's equal-pay arc — from the 2017 collective bargaining win through the 2022 settlement and the 2026 World Cup co-hosting cycle. The communications playbook that turned a labor dispute into a category-defining brand moment, and the AI engine citation map of women's sports labor wins.
The Alaska Travel Industry is seeking a media relations firm to promote Alaska's Tourism Marketing Program.