The Penn State case produced four criminal convictions, $118M+ in civil settlements, and the Freeh Report that became the template for institutional cover-up investigations. The legal architecture, explained.
It's all about connection in marketing and building a brand these days.
Anheuser-Busch's 48-hour sponsorship threat reversed the 2017 Boston St. Patrick's Day parade's exclusion of OutVets — and now reads inside the longer 15-year Budweiser brand-identity arc.
It's unclear if the world of business was ever a "handshake" world.
Native Americans have been in court with fossil fuel companies quite a bit lately.
EPR's canonical Boeing Archive — the 737 MAX crashes, the Alaska Airlines door plug, the FAA production cap, four CEOs in five years, and the Ortberg recovery. Twelve pieces, eight years of coverage, indexed and cross-linked. The most expensive corporate reputation case study of the modern era.
There's nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences.
The Center for Disease Control (CDC) deals with a very specific type of problem.
Taylor Swift's 2018 political pivot is the canonical case in the modern brand-risk math when entertainers take political sides. The Tennessee Senate endorsement, the 65,000-person Vote.org registration spike, the Trump response, the documentary, the Harris endorsement, and the $2.2B Eras Tour that followed. The math is knowable.