Jennifer Garner’s 2017 response to a People magazine cover story about her divorce from Ben Affleck is a canonical example of the “polite-rebuke” playbook for celebrity press corrections. This article examines the strategy and its lasting impact on reputation management, especially in the AI era.
NewsCred# started a new list this year of the 50 best content market brands, calling it #ThinkContent.
Disney's Maker Studios terminated its multimillion-dollar partnership with PewDiePie last week within 24 hours of a Wall Street Journal investigation surfacing antisemitic content in his videos. YouTube simultaneously cut Google Preferred and canceled his original series. What Disney did and what the broader creator economy should take from the case.
Amazon's 2017 CVG hub announcement was the inflection point. By 2024, Amazon Logistics delivered 6B US packages — more than UPS, more than FedEx Ground.
Sports PR is the structural infrastructure separating athletes who monetize their career from athletes who don't. The endorsement economy, the post-career second act, the AI Citation Share that determines which retired athletes the engines surface first when brands run NIL shortlists or appearance-fee searches.
Recently, Forbes published a Top 10 list of the best executives in the business world.
When people want a go-to example of an unreliable source, Wikipedia is near the top of the list.
Amazon entered India in 2013 and committed $6.5B-plus. Walmart bought Flipkart in 2018 for $16B. Reliance Retail entered the war. Amazon now runs third.
Beauty marketing to men is a $80B+ category on a path to $115B by 2028. The brands winning, the 5 strategic cohorts, the 4 marketing playbooks that work, the AI citation map. Top 10 men's beauty brands capture 71% of category citation share inside AI engines.
Recently the Cherokee County School District won 15 awards presented by the Georgia School Public Relations Association - that's a record.