Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
UHNW Communications — the discipline of managing reputation for ultra-high-net-worth figures. What it is and isn't. The privacy paradox. The five core disciplines, and what changed in the answer-engine era.
Influencer outreach in 2026 — the five creator tiers, the eight-step workflow, FTC compliance, GEO angle, and what separates a serious outreach program from a 2014 pitch email.
Skechers became a $10 billion company by systematically rejecting the assumptions that governed modern footwear marketing. Inside the marathon brand, the $9.4 billion 3G Capital acquisition, and the uncool moat.
EPR's 2026 retrospective on Electric Car PR — the substantial 12-year arc from the substantial 2014 baseline (1% market share, Marchionne urging consumers not to buy the Fiat 500e) through substantial Tesla growth trajectory, substantial Chinese EV operator emergence (BYD, NIO, XPeng, Li Auto), substantial legacy automaker EV portfolio expansion, and substantial 2024 industry recalibration.
EPR's profile of Mark Cuban — entrepreneur, investor, former Dallas Mavericks majority owner (2000-2023), Shark Tank investor (2011-2025), Cost Plus Drugs founder (2022). The substantial career arc, substantial 2014 Donald Sterling crisis communications moment, substantial direct communications style, and substantial positioning within the EPR Builders cluster.
Motivation is what keeps people moving towards a goal. For your company to achieve great results, you need to have a group of motivated employees. If the staff lacks motivation, you will see that reflected in lower job satisfaction and lower employee productivity. Motivational speakers can help you to boost the morale and energy level of your staff. They can also help by spurring new ideas and providing specific knowledge. Here are some of the reasons why corporations hire motivational speakers, and how this can help achieve business goals.
Wu-Tang Clan's 2014 release of Once Upon a Time in Shaolin — a single physical copy auctioned for $2M, later forfeited to the US government, then sold to PleasrDAO for $4M — remains the textbook case study in scarcity marketing.
Omnicom closed its mega-merger with IPG on November 26, 2025, creating the largest holding company in agency history. The deal of the decade. Whether it becomes the integration of the decade is the open question for the next 24 months.
In July 2013, Edelman published a research report on sponsored content authored by Steve Rubel. The honest diagnosis from the world's largest independent PR firm of where paid, owned, and earned media were converging — and why the framing still reads correctly.
An Omnibus study shares the costs of sampling and screening between agencies and clients to provide quick results at relatively lower cost without sacrificing quality.
