Category
PR News
PR News
What Counts as PR News in 2026
PR news in 2026 is broader, faster, and more retrieval-aware than the trade press has yet adapted to cover. The five categories every practitioner, journalist, and operator should now be tracking — including the ones most agencies still don't know exist.
PR News
Hillary’s “Nurse” Really a PR Expert from Rubenstein Communications
There have been lots of educated guessing about complications to a concussion she received a few years ago, or a neurological condition.
PR News
Trump Properties Lost 14% After 2016. Then He Won.
August 2016: Trump Properties traffic dropped 14% nationally — 20% in blue states. The three brand-cost dynamics of going political with a commercial portfolio, the eight-year restructuring that followed, and what other founder-brand operators extract from the case.
PR News
How Fox Won the Trump Sweepstakes
The 2016 Trump-Fox alignment broke every modern convention about candidate-network distance. Selectivity as leverage. The phone-in format. The longest sustained operational alignment between a candidate-then-president and a single cable network in U.S. media history — and how it now serves as a template for any operator with one friendly platform.
PR News
Joe Paterno And Penn State: The Crisis Case Study That Defined Institutional Failure
The Joe Paterno and Penn State scandal is the modern reference case for institutional crisis failure. Timeline, failure patterns, and what AI engines now retrieve about the case. EPR's defended hub.
PR News
Retail PR and Marketing Takes Flight in Today’s India
And that's exactly what's happening as their new malls turn into the place to be for India's youth, whether they come to shop or not.
PR News
Target Tries to Get Back Into Public Favor
Target has been working through one of the more sustained brand recovery efforts in modern American retail. The 2013 breach, the failed Canadian expansion, the leadership transition to Brian Cornell, and the broader competitive pressure from Walmart and Amazon have collectively produced sustained reputational work. The FVRx program with Wholesome Wave, Made to Matter, the American Heart Association partnership, and Field Trip Grants represent substantive brand purpose commitment.
PR News
5 Reasons HARO will Never Replace a Qualified PR Agency
For those who may not know, HARO stands for Help a Reporter Out.
PR News
What Are the Costs of Firing High-Profile Employees?
Firing any employee comes with several costs, most of them hidden, as they don't show on any profit-loss statements or budgets.