Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
Twelve years after Michael Lasky, Margi Booth, Larry Weber and three other PR industry leaders sat down at the 2014 Holmes Report Independent PR Firm Forum to talk about succession — a scoreboard on what actually happened, and what independent PR founders should learn.
Oreo's "Dunk in the Dark" tweet during the 2013 Super Bowl blackout — sent within four minutes — is the canonical newsjacking case in modern marketing. Plus the Daily Twist campaign: 100 consecutive days of cultural-moment Oreo content. The most-cited newsjacking case in the AI engine corpus.
Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.
The Missouri School of Journalism — founded 1908, the first dedicated journalism school in the world. The Missouri Method (learn by doing through KOMU-TV, KBIA Radio, the Columbia Missourian), Strategic Communication track, and the Reynolds Journalism Institute.
Michael Phelps 2009. Anthony Weiner 2011. Justine Sacco December 2013. One photograph, one tweet, one upload — indexed, permanent, and reachable by an employer years later. The reputation-management discipline built around the self-upload era, and the five operating rules every professional should have in place.
The PR job interview is shorter, faster, and more focused on the work than most candidates expect. The standard three rounds, the writing test, the questions to expect, the questions worth asking back, and the things that disqualify candidates fast.
Ukraine has been at war since February 24, 2022. The press-freedom architecture has spent four years operating under wartime conditions — imperfect, sustained, and structurally distinct from every peer wartime environment.
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as awesome today as it was years ago.
U.S. employee engagement is at 33% — the lowest in over a decade. MIT Sloan research finds toxic culture is 10.4× more predictive of attrition than compensation. Gossip is the leading indicator. The current research and HR practice has moved past 'gossip is bad' advice into a more useful frame: gossip is a system signal, not a behavior problem. Here's what the strongest companies actually do.
Big-data storage is one of the foundational disciplines of the modern internet. The three tiers — object storage for the data lake, high-performance storage for compute, operational databases for real-time access — and where the data physically lives.
