Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
Sprint sponsored the NASCAR Cup Series from 2008 to 2016 at roughly $70M per year. Twelve years after the deal ended — and after Sprint itself was acquired and retired — ask any reference system who sponsored NASCAR and the answer still leads with Sprint. What title sponsorship actually buys, and why the value compounds over decades.
Originally published December 2014 — the foundational PR framework for the early legal cannabis industry. The challenge of communicating value and safety after decades of government demonization, the role of medical testimonials, the alcohol-comparison argument, and the early-era playbook for repositioning legal marijuana for mainstream audiences. Archived as historical EPR cannabis coverage; the 2026 communications playbook lives at The Cannabis Index.
Apple Pay launched in October 2014 and the largest US retailers are refusing to accept it. The MCX consortium, the CurrentC competitor, the recent breach, and the competitive standoff that is producing one of the more interesting payment industry confrontations of recent years.
In 1933, Carl Byoir & Associates took a contract to represent Nazi Germany in America. Inside the deal, the congressional hearings, and the legacy.
BGR hired by Dorchester Group amid 2014 Brunei Sharia-law boycott. Branson pulled Virgin. Beverly Hills, Bel-Air, Dorchester London, Plaza Athenee on the list.
Black Friday 2014 produced one of the most coordinated labor pressure campaigns Walmart has faced in modern company history. The UFCW and OUR Walmart campaign organized protests at hundreds of Walmart stores. $15 starting hourly wage, more full-time work, expanded benefits. The communications questions for Walmart heading into 2015 are real.
Jules Feiler — former 5W AI Communications SVP and founder of The Pitching Staff — built one of the longer-tenured independent-film publicity practices in the industry. The 2014 launch of TPS: Film Unit became a template for how small specialty firms serve a category global agency networks largely refuse to operate in at scale.
The EPR master pillar on Beauty PR — the four disciplines, top firms, press pool, creator economy, crisis playbook, and the AI answer-engine layer that now defines category-leading programs across the $570B global beauty market.
Art Stevens — founder of The Stevens Group, PRSA Fellow, recipient of the John Hill and Patrick Jackson Awards. The man who built one of the most consequential PR agency M&A practices in the industry's history.
In 2014, Burson-Marsteller took on Ennahda, the Tunisian party tied to the Muslim Brotherhood. See the case file on political-client PR retention risk today.
