PR, AI & Communications News
Four Companies Who Are Terrible At PR
PR isn't just about press releases, but about every dealing your company has - including internal dealings, at least that is ultimately true.
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PR, AI & Communications News
Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
PR, AI & Communications News
Marketing 2.0: The Era That Reset Brand Communications
Marketing 2.0 was the shift from broadcast to social-driven brand work — Old Spice, Dollar Shave Club, Blendtec, Red Bull, Patagonia. The reference cases.
PR, AI & Communications News
Vaccine PR Is the Hardest Brief in American Communications
Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever. Winners, losers, and what changed in 2026.
PR, AI & Communications News
Race Together: Starbucks Racing Backwards?
There are many leaders calling for a national conversation about race. Starbucks tried to start one by having baristas write "Race Together" on cups. The execution missed by a wide margin. What other brands should learn from it.
PR, AI & Communications News
How To Hire A Restaurant PR Firm In 2026
How restaurants hire PR in 2026 — what to evaluate, what to ask, which firms specialize in hospitality, what to pay. Trade buyer guide for operators.
PR, AI & Communications News
Aviation Crisis Communications: The LaGuardia Case File And The Modern Playbook
Aviation crisis communications canonical case file — anchored on the 2015 Delta LaGuardia runway excursion, with Boeing 737 MAX, Alaska 1282, and Asiana 214 as modern reference cases.
PR, AI & Communications News
Communication in the Real Estate Industry
Real estate communications now sits across phone, text, email, listing portals, CRM platforms, and AI-driven property search. What a working broker communications plan covers — and where the leverage is.
PR, AI & Communications News
How to Improve Patient Communications — The Health System Playbook
Patient communications in 2026 is system-level infrastructure, not bedside manner. The playbook from Mayo, Cleveland Clinic, Johns Hopkins, and Kaiser — and why Citation Share is now the metric.
PR, AI & Communications News
Sylvia Rhone: Fifty Years, Three Times First
In September 2025, Sylvia Rhone stepped down as Chairwoman and CEO of Epic Records after an eleven-year run at the label and a fifty-year career at the top of the modern music industry. Three times across that career, she was the first woman and first Black executive to hold a CEO-or-chair position at a major record label owned by a Fortune 500 company. No other executive has done it three times.
PR, AI & Communications News
Public Relations for Terrorists and the PR Firms That Whitewash Regimes
Some of the more telling quotes: "Mother Teresa doesn't need our services.