RepuGen: Healthcare Reputation Management Platform Profile

Originally published June 2026. Updated October 19, 2026.

What is RepuGen?

RepuGen is a HIPAA-compliant healthcare reputation management platform founded in 2016 by Ajay Prasad. Unlike agencies that manage reputation by hand, it is software: it collects patient feedback by text and email, directs happy patients to review sites, and flags unhappy ones for private follow-up.

Capterra rates RepuGen 4.4 out of 5 from 10 reviews. RepuGen does not publish a starting price, and Capterra lists none.

What does RepuGen do?

RepuGen automates patient outreach after each visit and invites patients to review the practice on Google, Yelp, Healthgrades and RateMDs, according to its G2 description. Real-time alerts let staff respond to concerns quickly.

What products does RepuGen sell?

RepuGen sells review, comment, reply and listing tools, plus one bundle, according to the company. The table below shows what each one does.

What is RepuGenie?

RepuGenie is a bundle that combines RepuGen's online reputation management, marketing visibility and patient satisfaction plans. RepuGen says the bundle also covers visibility in Google and AI-driven search, and describes the full cycle as feedback, service recovery, review generation, listing accuracy and AI visibility in one platform.

How much does RepuGen cost?

RepuGen does not publish a price list. Capterra's RepuGen listing shows pricing as available from the vendor on request and notes that no free trial is offered.

Capterra's regional listings describe the pricing model as per user, with custom plans for individual physicians, small and large medical groups and independent practice associations. Practices request a quote through RepuGen's website.

What do reviewers say about RepuGen?

Capterra shows RepuGen at 4.4 out of 5 overall from 10 reviews, with 4.7 for ease of use, 4.6 for value for money, 4.5 for features and 5.0 for customer service. Seven reviewers gave five stars and three gave three stars.

Nine of the ten reviews date from 2016 to 2020 and the newest is from March 2026, so the score rests mostly on older feedback. Capterra labels five of the ten reviews as incentivized.

Reviewers praised ease of use and support. One clinic office manager said the practice's rating rose from 2 stars to more than 4 after adopting RepuGen. The three-star reviews, from 2017 and 2020, pointed to customization limits, dashboard glitches and, in one case, unclear pricing for EMR integration. RepuGen responded publicly to each of them.

How does RepuGen fit into clinical workflows?

RepuGen says it integrates with more than 100 EHR, EMR and practice management systems, including NextGen Healthcare, so outreach can be triggered after appointments. Capterra's listing names more than 20 platforms, among them Dentrix, ChiroTouch, AdvancedMD, ABELDent and Oracle Health Ambulatory Suite.

Capterra lists email, phone and FAQ support, and training through in-person sessions, live online sessions, webinars and documentation.

What research does RepuGen publish?

RepuGen publishes a Patient Review Survey, with editions listed for 2020, 2021, 2022, 2024 and 2025. The company also lists membership of the Forbes Communications Council and BBB accreditation.

Who is RepuGen built for?

RepuGen is built for healthcare organizations across the United States, according to Capterra, which names these groups:

• Medical groups
• Urgent care centers
• Dental and medical practices
• Individual providers

How does RepuGen compare with other reputation platforms?

RepuGen is a vertical specialist, while platforms such as Reputation.com and Birdeye sell across many industries. A 2020 Capterra reviewer who weighed RepuGen against Birdeye said the choice came down to price and features.

Buyers comparing services can read EPR's guide to online reputation management.

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Related: Online reputation management · Reputation.com · Birdeye · Healthcare PR

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