Day One Agency: New York Creative Communications Profile

Day One Agency is an independent creative communications agency in New York, founded in 2014 by Josh Rosenberg, Brad Laney and Rob Longert and built around Gen Z and Gen Alpha. Rosenberg is CEO. Provoke lists Converse, Chipotle and American Express as long-time clients, and PRWeek named the agency its 2026 Midsize Agency of the Year after a 7.4% revenue increase in 2025.

Originally published June 2021. Updated October 17, 2026.

Who founded and leads Day One Agency?

Rosenberg, Laney and Longert launched the agency in 2014, as LBB reported. Provoke's 2025 profile says it is helmed by the three co-founders and by partner and chief creative officer Jamie Falkowski. Rosenberg is CEO and, per his USC Annenberg biography, spent 12 years at M Booth, where he led the digital practice, before co-founding Day One. Laney is listed as co-founder and president.

How is Day One organized?

Provoke describes a youth insights arm, a creative studio and a writer's room, and says 22 percent of staff were Gen Z. The agency's 2026 PR Net 100 entry describes Group Chat, an on-demand Gen Z focus group that informs client work, plus a Side Projects arm with a podcast, newsletter and cultural forecasting studio. Campaign US reported a shift toward being a lead creative agency as well as a PR and earned agency.

Which clients and campaigns is Day One known for?

Campaign US names American Express, Nike, Chipotle, Ferrara and Converse as longstanding clients. Provoke credits Day One with e.l.f. Beauty's first global TV campaign, Chipotle's napkin holder and the return of Converse knee-highs. Campaign US also described a Chipotle steak quesadilla menu hack and a Lyft Women+ Connect launch that drew over 600 pieces of coverage. PRWeek credits the agency with Chipotle's "Tatted Like a Chipotle Bag" campaign.

How big is Day One Agency?

Campaign US reported a 7.4 percent revenue increase for 2025. Earlier figures differ by source: Provoke reported 2024 net revenue of $47.5 million, while Ad Age reported a 15 percent increase to about $52 million, so treat revenue as approximate.

What recognition has Day One Agency received?

PRWeek named Day One its 2026 Midsize Agency of the Year and gave it an honorable mention for Agency of the Year in 2025, citing 15 percent revenue growth in 2024. Campaign US named it PR Agency of the Year at its inaugural 2020 awards, again in 2024 and in its 2025 PR Agency awards, and named it 2023 Independent Agency of the Year.

How does Day One compare with other consumer agencies?

Day One is a larger independent that blends PR with creative work. See EPR's AMP3 PR, Autumn Communications and Judge Public Relations profiles, plus influencer marketing and New York PR firms.

Related: PR agency profiles, Consumer brand stories, Social media, New York PR firms, 5W Public Relations