Sherlock Communications: Bridging Success in Latin America

Sherlock Communications opened in 2015 as a Brazilian-based PR agency built for one job: closing the cultural and commercial gap between international brands and Latin American markets. A decade of category-specific execution has turned the firm into one of the leading independent LATAM-focused shops tracked across EPR's PR Firms & Communications Agencies coverage.

Satellite teams in Bogotá, Lima, Mexico City, Santiago, Buenos Aires, Panama City, San José, and Guatemala City give the agency seamless multimarket support across the region. For foreign brands rolling out a global strategy inside Brazil or across LATAM, Sherlock offers an all-in-one localization and execution partner.

Key Services

1. Crisis and Reputation Management

Crises spill across borders faster than ever, eroding brand equity in markets a company doesn't even operate in. Sherlock runs comprehensive risk audits, proactive digital and traditional media outreach, employee reassurance campaigns, and post-crisis reputation analysis — the boutique-agency version of the discipline documented across EPR's Crisis Communications and Reputation Management coverage.

2. Strategic Planning and Consultancy

Campaigns are only as useful as the problems they solve. Sherlock investigates each client's competitive position, target audience, and desired action, then maps where the brand sits in Brazil's or LATAM's cultural and media landscape. From there: a plan built against the client's objectives and KPIs.

3. Social Media

Sherlock treats social as a component of an integrated PR program, not a stand-alone channel. Working with clients, the team develops campaigns that grow follower base, lift engagement, and deliver qualified leads inside compressed timelines — the mechanics tracked across EPR's Social Media coverage.

Notable Awards

Holmes Report — 2nd most creative agency globally (weighted by staff size). 2019 SABRE Awards — Best Campaign, LATAM (Airfox's Fighting Financial Exclusion campaign in Brazil), and top-ranked PR agency in financial and professional services.

Notable Clients

Clients on Sherlock Communications' roster include Indeed, Taboola, Payrexx, Revolut, Tagadab, Airfox, and TikTok, among others.