Selena Gomez scores 92 — highest in the 5W Celebrity Endorsement Index. Across every Beauty prompt the engines were asked, Gomez surfaces first in 91% of cases. And 18% of celebrity-brand endorsements the engines return are fabricated.
New audit reveals ESG analysts are tracking US gambling operators' responsible gambling spend as a percentage of marketing budget, with most operators failing to disclose the figures. This impacts ESG analyst visibility for institutional investors like CalPERS and Norges Bank.
5W Public Relations published free research on U.S. PR and marketing education programs — AI integration status, curriculum review, and entry-level salary benchmarks. The reference data for prospective students and hiring managers.
General Mills runs one of the most disciplined house-of-brands operations in CPG. Cheerios, Pillsbury, Betty Crocker, Yoplait, Nature Valley, Annie's, Häagen-Dazs. The architecture, the character IP, the major acquisitions, and the cereal category posture.
