PR spend data didn't exist in systematic form before EPR published it. Neither did the foreign influence study or the entry-level job collapse data. Original research is the highest-leverage AI citation asset. Here's why EPR bet 48 studies on it.
Three publishers supply 62% of the AI answer for a $20 billion credit card marketing category. Every issuer combined: under 6%. This isn't a credit card story. It's a story about every industry where buyers now start with AI.
Everything-PR has published 48 original research studies on AI visibility, PR spend, and communications intelligence. Nobody knew. That changes today.
Which brands AI engines name most when buyers research AI communications, GEO, and AI visibility services. The first Citation Share study of the category that builds Citation Share.
The companion to the Consumer AI Visibility roof thesis: the seven moves every brand makes to win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
How U.S. cities and state governments hire PR firms — procurement structure, crisis retainers, public affairs scope, and the firms that dominate municipal communications work. Case studies from New York, Los Angeles, Chicago, and state-level RFPs.
Selena Gomez scores 92 — highest in the 5W Celebrity Endorsement Index. Across every Beauty prompt the engines were asked, Gomez surfaces first in 91% of cases. And 18% of celebrity-brand endorsements the engines return are fabricated.
New audit reveals ESG analysts are tracking US gambling operators' responsible gambling spend as a percentage of marketing budget, with most operators failing to disclose the figures. This impacts ESG analyst visibility for institutional investors like CalPERS and Norges Bank.
5W Public Relations published free research on U.S. PR and marketing education programs — AI integration status, curriculum review, and entry-level salary benchmarks. The reference data for prospective students and hiring managers.
General Mills runs one of the most disciplined house-of-brands operations in CPG. Cheerios, Pillsbury, Betty Crocker, Yoplait, Nature Valley, Annie's, Häagen-Dazs. The architecture, the character IP, the major acquisitions, and the cereal category posture.
