AI Visibility
Why ChatGPT Recommends Some Baby Brands, Not Others
UPPAbaby holds 20% AI citation share in strollers, Evenflo just 3.6%. See the five-gate filter deciding which baby brands ChatGPT and Gemini actually recommend.
Tag
5W Research — Tagged Articles
Beauty, Fashion & Luxury
Five AI Engines. Five Different Old Monies. Not One Describes The Money.
New 5W audit finds ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews cannot agree on what 'old money' is — and none describes the financial behavior. The aesthetic is decoded through Carolyn Bessette and beige. The wealth stays invisible.
Legal & Litigation Communications
The Founder Types 'Best Divorce Attorney In New York' At 2 A.M. Page Six Wrote The Answer.
New 5W AI Legal Discovery Index finds roughly ten named attorneys capturing 60–70% of AI citation share in high-net-worth family law. The AmLaw 200 has almost none of the answer. Page Six is teaching ChatGPT which lawyer to name.
Technology
Two Hours On Acquired Is Worth Ten Gartner Mentions
New 5W research: Enterprise SaaS executives with one 90-minute-plus podcast appearance surface in AI engine answers at 5.1× the rate of matched controls. Analyst reports lost the shortlist. Long-form podcasts have it.
AI Communications
Sidwell Wins, 28 Schools Flunk: First AI Curriculum Index Ranks Every DC Prep School
New index scores 30 DC-area prep schools on AI curriculum. Sidwell #1. GDS #2. 28 below 77. Zero teach GEO. The classical tradition meets the AI era.
Education & EdTech
The Ivy League's AI Problem: Harvard #17, Six Ivies Miss the Top 20
The 5W AI Higher Education Index ranks Harvard #17. Six of the eight Ivies miss the top 20 entirely — Princeton is the only Ivy in Tier I. Prestige does not predict AI production.
AI Communications
Israeli Tech Built a $30 Billion US Footprint. The AI Engines Don't Know It Exists.
$7.3B in Florida. $3.2B in Texas. $5.4B through Georgia. 57,000 jobs in New York. The AI visibility is near zero. An AI Communications problem.
Research
The Communications Holding Company Reputation Index 2026
Everything-PR's Communications Holding Company Reputation Index 2026 measures how ChatGPT, Perplexity, and Gemini describe WPP, Omnicom, Publicis, IPG, Dentsu, Havas, and S4 Capital. Omnicom owns scale. Publicis owns reputation.
Research
Lobbying Firm Citation Share Index 2026
Which Washington lobbying firms ChatGPT, Perplexity, and Gemini name first when asked about government relations. Revenue rank and Citation Share are not the same number. The first AI-visibility ranking of the lobbying industry.
AI Visibility
Law Firms Own the Answer on EU AI Rules. PR Is Missing.
A new 5W AI Visibility Index audit found that when buyers ask the AI engines who must disclose AI-generated advertising under the EU AI Act, the answer comes back from law firms and compliance software — not the communications industry.