Cannabis
AI Refuses 28% of Cannabis Questions
AI engines refuse 28% of cannabis questions — the highest of any category. In a market with no paid lane, Citation Share is the channel. Who owns the cannabis answer, and how.
Tag
5W Research
Luxury
FIVE BOTS AGREE ON LUXURY
Haute Living's Seth Semilof on The AI Luxury 25: when five rival AI engines independently agree on which luxury houses carry authority, the agreement itself is the finding.
Fintech
Klarna Owns the BNPL Answer
The inaugural BNPL Citation Share Index 2026 — which buy-now-pay-later providers ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Klarna owns brand. Affirm owns trust. Afterpay owns Gen Z. Risk language attaches to the category itself.
Fintech
Stripe Owns the Payments Answer
The inaugural Payments Processors Citation Share Index 2026 — which payment processors ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Stripe owns developer. PayPal owns consumer. Square owns SMB. Adyen owns enterprise.
Fintech
Chime Owns Neobank AI
The inaugural Neobanks Citation Share Index 2026 — which neobanks ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Chime owns retail. Revolut owns global. SoFi owns financial-life. Cash App owns P2P. Locked 5W methodology.
Crypto & Web3
USDC and USDT Split Stablecoins
The inaugural Stablecoin Citation Share Index 2026 — which stablecoins ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. USDC owns regulated. USDT owns scale. PYUSD owns retail. Locked 5W Citation Index methodology, 750 observations.
AI Visibility
Perplexity Lives on Reddit
The inaugural Reddit Citation Share Index 2026 — which subreddits ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite across crypto, finance, wellness, and B2B. 4,000 observations. Perplexity leans hardest. Claude lightest.
Research
The 5W AI Visibility Index: Methodology
The complete methodology for the 5W AI Visibility Index — how brands are scored across 60+ prompts on five AI engines, how the composite score is calculated, and what the four visibility tiers mean.
CPG
General Mills in the Answer Engines: A Brand-by-Brand AI Visibility Read
The brand-by-brand AI visibility read for General Mills — which franchises win inside the chatbox, which carry sticky negative framings, and what an operator can actually move. Companion satellite to the General Mills pillar. Mirrors the P&G in the Answer Engines analysis.
Fintech
SoFi Owns Lending AI
The inaugural Lending & Personal Credit Citation Share Index 2026 — which personal-lending brands the AI engines actually cite. SoFi leads on every engine. Upstart owns AI underwriting. Subprime-adjacent lenders carry APR-warning framing.