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Cannes Lions: Ogilvy & Mather and the Festival of Creativity

The 73rd Cannes Lions runs June 22–26, 2026. Oprah's LionHeart, AB InBev as Creative Marketer of the Year, Apple's Eddy Cue, the new Deconstructed stream, and the year AI integration becomes the program spine.

EPR Editorial Team · Jun 26, 2012

Insights & Strategy

The Economics of the Super Bowl

$8M per 30 seconds. 127.7M viewers. $1.3B in broadcast ad revenue. $26B in consumer spending. The Super Bowl is the rare media event that grew its premium pricing through every disruption. The economics, indexed.

EPR Editorial Team · Feb 2, 2010