PR, AI & Communications News
How Madison Avenue and London Built Brazil
Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.
Tag
advertising
Social Media
Twitter's Ad Platform: Promoted Tweets, Promoted Trends, and Promoted Accounts
Twitter's advertising platform \u2014 Promoted Tweets, Promoted Trends, and Promoted Accounts \u2014 the three-format suite driving the company's revenue growth ahead of an eventual public offering.
PR, AI & Communications News
Cannes Lions: Ogilvy & Mather and the Festival of Creativity
The 73rd Cannes Lions runs June 22–26, 2026. Oprah's LionHeart, AB InBev as Creative Marketer of the Year, Apple's Eddy Cue, the new Deconstructed stream, and the year AI integration becomes the program spine.
PR, AI & Communications News
Nielsen Study: Value and Humor Beat Price in Advertising
Also, regardless of the period, people like to laugh - this is the second important conclusion of the research.
Insights & Strategy
The Economics of the Super Bowl
$8M per 30 seconds. 127.7M viewers. $1.3B in broadcast ad revenue. $26B in consumer spending. The Super Bowl is the rare media event that grew its premium pricing through every disruption. The economics, indexed.