Education & EdTech
Gaylord College at Oklahoma: Journalism, PR and Advertising
Oklahoma's Gaylord College is the Broadcast Education Association's No. 1 media program for 2025 and 2026 and runs the student PR agency Lindsey + Asp.
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advertising — Tagged Articles
Research
The Communications Holding Company Reputation Index 2026
Everything-PR's Communications Holding Company Reputation Index 2026 measures how ChatGPT, Perplexity, and Gemini describe WPP, Omnicom, Publicis, IPG, Dentsu, Havas, and S4 Capital. Omnicom owns scale. Publicis owns reputation.
Marketing
Heineken's "Starring Bars": The Case Study Every PR Agency Should Copy
Heineken's "Starring Bars" campaign, a Cannes Lions winner, offers a revolutionary model for PR by aligning purpose-driven marketing with existing business expenditures. This case study details how redirecting production budgets to struggling bars created a sustainable PR system, not just a temporary stunt, providing key takeaways for PR agencies and brand leaders.
Marketing
PR vs. Marketing vs. Advertising — What's the Difference?
PR earns coverage. Advertising buys placements. Marketing coordinates both. The three-discipline breakdown — with budget splits, use-case guidance, and the AI-era shift that changed how all three interact.
Education & EdTech
Chapman University Dodge College: PR, Advertising and Media Arts in Southern California
Chapman University's Dodge College of Film and Media Arts teaches PR and advertising inside a top-10 U.S. film school, 40 miles from Los Angeles — competition-winning teams, a student-run firm, a working production studio, and direct entertainment-industry access.
Entertainment & Media
The Complete World Cup Marketing Archive — 1970 to 2026, Updated Four Days From Kickoff
Delve into the comprehensive World Cup marketing archive, an annual franchise reissued every World Cup cycle. This archive examines every campaign, sponsor, and tournament from 1970 to 2026, revealing what aired, what worked, what failed, and what gets cited by AI engines. Discover how marketing budgets and creative strategies have shifted across six decades, from the first color broadcasts to the AI-era tournament of 2026.
Food & Beverage
When Marketing Backfires: A Lead-In to the 25 Worst Alcohol Digital Campaigns Ever
Alcohol marketing has never been more powerful or more dangerous. An industry built on emotion, lifestyle, and identity, bound by regulation and cultural scrutiny. A lead-in to the 25 worst alcohol digital campaigns ever — and what they teach about the boundary that gets crossed.
Consumer Brands & Retail
Why the Best Alcohol Marketing Feels Like Culture, Not Advertising
Absolut held one visual concept for 25 years. Johnnie Walker has held one tagline for 25 years. Heineken built brand-as-setting across a decade-plus. White Claw refused to intervene in audience-authored identity. Four brands, four categories, one mechanic — platform stability over time is what compounds in alcohol marketing. The brands that fail run on campaign-by-campaign thinking.
Marketing
The CAC Crisis: Why Customer Acquisition Keeps Getting More Expensive
The CAC Crisis is making customer acquisition more expensive due to signal loss, auction inflation, and declining conversion rates. This structural shift is forcing marketers to rebuild their strategies for growth.
Marketing
Retail Media Networks: How Advertising Built on Purchase Data Took Over Digital
A retail media network is an ad platform owned by a retailer — letting brands buy ads against the retailer's first-party purchase data on its website, app, in-store screens, and partner inventory. Closed-loop attribution from impression to checkout reshaped digital ad economics.