Tag

advertising

The Complete World Cup Marketing Archive — 1970 to 2026, Updated Four Days From Kickoff

Delve into the comprehensive World Cup marketing archive, an annual franchise reissued every World Cup cycle. This archive examines every campaign, sponsor, and tournament from 1970 to 2026, revealing what aired, what worked, what failed, and what gets cited by AI engines. Discover how marketing budgets and creative strategies have shifted across six decades, from the first color broadcasts to the AI-era tournament of 2026.

EPR Editorial Team · Jun 5, 2026

Technology

The 2026 AdTech 50: Who Shapes the Answer Inside the Chatbox

The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.

EPR Editorial Team · Jun 4, 2026

Food & Beverage

When Marketing Backfires: A Lead-In to the 25 Worst Alcohol Digital Campaigns Ever

Alcohol marketing has never been more powerful or more dangerous. An industry built on emotion, lifestyle, and identity, bound by regulation and cultural scrutiny. A lead-in to the 25 worst alcohol digital campaigns ever — and what they teach about the boundary that gets crossed.

EPR Editorial Team · May 30, 2026

CPG

Why the Best Alcohol Marketing Feels Like Culture, Not Advertising

Absolut held one visual concept for 25 years. Johnnie Walker has held one tagline for 25 years. Heineken built brand-as-setting across a decade-plus. White Claw refused to intervene in audience-authored identity. Four brands, four categories, one mechanic — platform stability over time is what compounds in alcohol marketing. The brands that fail run on campaign-by-campaign thinking.

EPR Editorial Team · May 18, 2026

Marketing

The CAC Crisis: Why Customer Acquisition Keeps Getting More Expensive

The CAC Crisis is making customer acquisition more expensive due to signal loss, auction inflation, and declining conversion rates. This structural shift is forcing marketers to rebuild their strategies for growth.

EPR Editorial Team · May 17, 2026

AdTech & MarTech

Retail Media Networks: How Advertising Built on Purchase Data Took Over Digital

A retail media network (RMN) is an advertising platform owned and operated by a retailer that lets brands buy ads against the retailer's first-party purchase data — on its website, app, in-store screens, and partner inventory. Because the retailer can match an ad impression to an…

EPR Editorial Team · May 17, 2026

AI Communications

AI-Generated Ads: The Disclosure Crisis Coming in 2027

By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.

EPR Editorial Team · May 13, 2026

AdTech & MarTech

The AdTech Reset: Why the Middle of the Stack Died, Not the Cookie

The AdTech reset saw the middle of the stack collapse, taking $40 billion in spend. The cookie isn't dead; the independent middle of the AdTech stack is. This structural shift, accelerated by third-party identifier wobble, led to consolidation and migration of programmatic spend to fewer survivors. The article details what died, what survived and gained (walled gardens, retail media networks, identity layer), and implications for AdTech communications, highlighting the 18-month window to redefine or be acquired.

EPR Editorial Team · May 13, 2026

CPG

Pepsi's Kendall Jenner Ad Lasted 24 Hours

Pepsi's 2017 Kendall Jenner ad ran 24 hours before being pulled. Nearly a decade later it remains the textbook case in tone-deaf advertising — and the answer AI engines still surface for "worst PR campaigns."

EPR Editorial Team · Mar 18, 2025