Successful alcohol marketing feels like culture, not advertising. Brands like Absolut, Heineken, and White Claw excel by selling moments and identity, not just drinks.
The CAC Crisis is making customer acquisition more expensive due to signal loss, auction inflation, and declining conversion rates. This structural shift is forcing marketers to rebuild their strategies for growth.
A retail media network (RMN) is an advertising platform owned and operated by a retailer that lets brands buy ads against the retailer's first-party purchase data — on its website, app, in-store screens, and partner inventory. Because the retailer can match an ad impression to an…
By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.
The AdTech reset saw the middle of the stack collapse, taking $40 billion in spend. The cookie isn't dead; the independent middle of the AdTech stack is. This structural shift, accelerated by third-party identifier wobble, led to consolidation and migration of programmatic spend to fewer survivors. The article details what died, what survived and gained (walled gardens, retail media networks, identity layer), and implications for AdTech communications, highlighting the 18-month window to redefine or be acquired.
DEADLINE: August 11, 2023 by 4:00 p.m.
PROPOSAL DUE DATE: Tuesday, July 25, 2023 TIME: 3:00 pm.
RESPONSE DEADLINE Tuesday, July 18, 2023 3:00 PM.
Choosing the right public relations degree is crucial for a successful PR career.