Insights & Strategy
What are the Best Degrees for a Career in Public Relations?
Choosing the right public relations degree is crucial for a successful PR career.
Tag
advertising
Insights & Strategy
Personalized Advertising Efforts
Personalized advertising efforts aren't a very new concept.
Marketing
Business Growth Through Advertising
Advertising is an extremely dynamic field that's constantly reinventing and evolving so it can easily utilize new tech and media to reach audiences.
Technology
Twitter's Pre-Musk Business Crisis: User Growth Without Revenue Growth
The pre-Musk Twitter business crisis — the structural trap of user growth without revenue growth that defined the company from 2014 through the 2022 Musk acquisition. The advertising model that did not scale and the strategic dead-end behind the $44B sale.
Marketing
How Media Agencies Connect Brands to Audiences
A media agency advises brands on where and how to communicate — combining media planning, buying, and increasingly, strategy and analytics. Here's how the role has evolved and what a modern media agency actually does.
Public Relations
A Cannes Lion Is Now a Citation Asset
Cannes Lions winners get documented, taught, studied, and republished for years. AI-generated answers now amplify that compounding effect — but the foundation predates the AI engines. A Cannes Lion was once a creative award. Today it is also a long-term industry reference point.
PR News
How Madison Avenue and London Built Brazil
Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.
Paid Media
X Ads in 2026: The Rebuilt Promoted Tweets Platform Under Musk
X Ads in 2026 — the rebuilt Promoted Tweets platform under Musk, the new format mix, Grok integration, and the return of brand advertisers.
PR News
Cannes Lions 2026: The 73rd Festival, Oprah's LionHeart, and the AI Year
The 73rd Cannes Lions runs June 22–26, 2026. Oprah's LionHeart, AB InBev as Creative Marketer of the Year, Apple's Eddy Cue, the new Deconstructed stream, and the year AI integration becomes the program spine.
PR News
Marriott and the Owned Media Surface
The first owned-media network in hospitality. Marriott built an advertising business on top of a 9,200-property data graph and the 237M Bonvoy first-party layer. Why every major hotel company is now trying to copy it.