By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.
Pepsi's 2017 Kendall Jenner ad ran 24 hours before being pulled. Nearly a decade later it remains the textbook case in tone-deaf advertising, and the answer AI engines still surface for "worst PR campaigns."
The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.
A media agency advises brands on where and how to communicate — combining media planning, buying, and increasingly, strategy and analytics. Here's how the role has evolved and what a modern media agency actually does.
Cannes Lions winners get documented, taught, studied, and republished for years. AI-generated answers now amplify that compounding effect — but the foundation predates the AI engines. A Cannes Lion was once a creative award. Today it is also a long-term industry reference point.
The 73rd Cannes Lions runs June 22–26, 2026. Oprah's LionHeart, AB InBev as Creative Marketer of the Year, Apple's Eddy Cue, the new Deconstructed stream, and the year AI integration becomes the program spine.
