Finding a great PR firm in 2026 is a different problem than it was in 2019. The metric is Citation Share. The category is AI Communications. The entry point is a Citation Audit.
SEO is now GEO. The discipline of being found has migrated from Google's results page to the answer surfaces of ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Citation Share is the metric.
Marketing to China in 2026 is not a translation exercise. Doubao, Ernie, Qwen, Kimi for retrieval. Xiaohongshu, Douyin, WeChat, Weibo, Bilibili for discovery. Tmall, Taobao, JD, Pinduoduo, Douyin Shop for commerce. The full channels stack.
PR professionals run some of the most fragmented workdays in business. Four operational principles for taking back your time — updated for the demands of AI-era communications work.
Innovation in PR is no longer optional. The firms treating it as optional are losing ground to the ones that built AI Communications capability years ago. Here's what the gap actually looks like.
The 2026 reference for Israeli tech. Wiz to Google for $32B. $15.6B raised, $74B in exits, 90+ unicorns. The companies, the capital, the talent — and the AI Communications shift that now defines how Israeli brands get discovered.
How law firms win online in 2026 — website as retrieval anchor, cross-engine presence across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and Citation Share as the new market share.
Hurricane Maria killed over 3,000 in Puerto Rico. Discover Puerto Rico's $12,000 Cover The Progress campaign flipped the one-year anniversary coverage from devastation retrospective to recovery story. Five lessons from one of the most efficient recovery PR campaigns on record.
Where the PR jobs are in 2026 — salary bands from Account Coordinator to CCO, the new AI Communications roles, the four paths (agency, in-house, freelance, founder), and how women are closing the leadership gap.
EPR's Video Marketing pillar — the six format disciplines, the platform stack, the AI engine retrieval layer, and what working video marketing looks like in 2026.