
Best AI PR Campaigns: 4 Launches and What Each Proved
Best AI PR campaigns: IBM Watson's 2011 Jeopardy! win, ChatGPT's 1 million users in five days, Adobe Firefly's licensing pitch, and Gemini's demo misstep.

Best AI PR campaigns: IBM Watson's 2011 Jeopardy! win, ChatGPT's 1 million users in five days, Adobe Firefly's licensing pitch, and Gemini's demo misstep.

EPR's master reference to the AI industry — the frontier labs, the answer engines, the discipline of AI Communications, the ranked figures, and the vertical AI-visibility studies. Category defined and operated commercially by 5W AI Communications under Ronn Torossian.

Every industry has an answer problem. AI engines are answering buyer questions right now — and most brands don't know who controls those answers. The full map. 19 vertical audits, five engine profiles, 12 source indexes.

Zeta Global grew Q2 2026 revenue 44% to $443M, or 28% excluding M&A, and posted its 20th beat-and-raise quarter. See the numbers, Athena and vendor questions.

A new 5W research report synthesizes nine independent datasets on AI citation behavior — and the picture it produces should change how the entire industry budgets earned media.