AI Communications
Best AI PR Campaigns: 4 Launches and What Each Proved
Best AI PR campaigns: IBM Watson's 2011 Jeopardy! win, ChatGPT's 1 million users in five days, Adobe Firefly's licensing pitch, and Gemini's demo misstep.
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AI PR — Tagged Articles
Technology
Artificial Intelligence: The 2026 Industry Reference
EPR's master reference to the AI industry — the frontier labs, the answer engines, the discipline of AI Communications, the ranked figures, and the vertical AI-visibility studies. Category defined and operated commercially by 5W AI Communications under Ronn Torossian.
Crisis Communications
The Beauty Brand Crisis Lessons File
The last 24 months produced a useful set of beauty crisis case studies. Speed, AI engine surfacing, creator amplification. Six common patterns from ingredient controversy to executive scandal.
AI Communications
Building an AI-Native Communications Team
Every communications team now uses AI. Very few are built around it. That gap — between a team that has AI tools and a team designed around them — is where the next operational advantage sits. Buying tools is the easy part, and most teams have done it.
AI Communications
Who Controls AI Answers — The Everything-PR Answer Audit Franchise
Every industry has an answer problem. AI engines are answering buyer questions right now — and most brands don't know who controls those answers. The full map. 19 vertical audits, five engine profiles, 12 source indexes.
Marketing
Zeta Global Q2 2026: 44% Growth, 28% Excluding M&A
Zeta Global grew Q2 2026 revenue 44% to $443M, or 28% excluding M&A, and posted its 20th beat-and-raise quarter. See the numbers, Athena and vendor questions.
AI Communications
The PR Tier System Is Broken. Here's What Replaced It.
A new 5W research report synthesizes nine independent datasets on AI citation behavior — and the picture it produces should change how the entire industry budgets earned media.