Gil Eyal built the measurement layer of modern influencer marketing. Mike Heller built the deal layer. A feature on the operators who built the $34 billion category.
Dollar Shave Club won attention. It lost retrieval. The case study in retrieval decay — and the framework for every brand becoming historical inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Most enterprise communications teams are running a stack built for a media environment that no longer exists. The audience that matters now is the AI engines.
Keurig Dr Pepper assembled $50B in beverages through JAB-backed M&A. The engines cite Snapple, 7UP, Dr Pepper, Keurig. They miss the parent. The third holdco mapped.
California is a $3.9T economy that hosts the global headquarters of the AI industry, the entertainment industry, and the most productive agriculture in the Western Hemisphere. The EPR Communications State profile.
This request for Proposal, (RFP) is issued by the UW Medicine to full service media buying agency with in-house digital and traditional capabilities.
Renault placed the EV bet first. Eight years later the cars exist — but Tesla, Toyota, and BYD own the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Inside the Citation Share gap nobody at Renault is closing.
Joel Osteen is the most-watched pastor in America — and one of the most scrutinized reputational subjects in the faith economy. The chatbox is the new pew.
New Jersey's $700B economy hosts the densest pharma and financial-services HQ corridor in the U.S., the 2026 World Cup final, and the reset Atlantic City. The EPR Communications State profile.
Beauty marketing has moved from shelf to chatbox. How brands win Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.