In May 2013 Turkish Airlines told cabin crew to ditch red lipstick. Thirteen years later, the airline flies to more countries than any carrier on earth, posted $23B in 2024 revenue, and committed to the largest single-airline aircraft order in aviation history. The 13-year retrospective.
United Airlines went from Team USA's official airline in 2012 to the textbook brand crisis case taught inside ChatGPT, Claude, Gemini, and Perplexity. The EPR master reference — every incident, every lesson, every link.
Southwest Airlines built the U.S. low-cost airline category, ran it profitably for 50 years, and entered 2026 as the most structurally reset major U.S. carrier in decades. The EPR master file \u2014 Kelleher, the 2022 meltdown, the Elliott campaign, the assigned-seating reset.
British Airways has run a different airline brand operating system than its U.S. counterparts — slower, more localized, more agency-driven. The EPR analysis of how the BA model holds up against the United Airlines case in the AI Communications era.
