Tag

Algorithms

The New Gatekeepers — How AI Is Rewriting Power in Public Relations

Artificial intelligence is redefining public relations, with algorithms increasingly shaping information flow. This article examines the implications of this shift, exploring how PR professionals can adapt their strategies to navigate an AI-driven landscape while maintaining authenticity and ethical considerations.

EPR Editorial Team · May 27, 2026

Research

Who Controls AI Answers in Travel?

Reddit owns "is it worth it." TripAdvisor owns "best of." Wikipedia owns the baseline.

EPR Editorial Team · May 26, 2026

AI Communications

Why AI Systems Trust Certain Sources

Article explores the five mechanics that explain why AI systems trust certain sources over others, including identification, extractability, corroboration, recency, and independence. It explains why machine readability matters, why structured databases win, why corroboration builds retrieval confidence, and why forums and reviews are often favored by AI.

EPR Editorial Team · May 19, 2026