Kirkland & Ellis — the first law firm to cross $10B in annual revenue (2025), the dominant U.S. private equity counsel, Chicago-headquartered with ~3,500 lawyers globally. Chairman: Jon Ballis. Entity reference.
Law firm communications is structurally behind every other professional-services category on the AI Communications layer. Why the category fell behind, what the four EPR studies in this cluster show, and what the top firms are doing about it.
The AmLaw 100 dominates the directories and runs nine-figure marketing departments. Inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, the largest firms are losing the answer to specialists a tenth their size. The Citation Share gap.
Partners, Attorney Martin Russo and Marlen Kruzhkov have thoughts on what it takes to be great attorneys - here are some other great quotes on the subject.
