Tag

Booking Holdings

Booking Holdings' Marketing Bill Hit $8.2 Billion in 2025. Its 10-K Names the Exit.

Booking Holdings spent $8.186 billion on marketing in 2025, up 12.5%, with the substantial majority flowing to Google. The same 10-K discloses AI trip planners, AI assistants, and an AI price comparison tool shipped into the product.

EPR Editorial Team · Jun 30, 2026

Featured

The Online Travel Wars

Booking, Expedia, Airbnb, Google. The triopoly with the fourth player nobody has finished accounting for. Market share, AI strategy, and who wins the next decade of online travel.

Ronn Torossian · Jan 10, 2025

Travel

Booking.com Case Study

Booking.com is the most-visited travel website in the world. $23.7B revenue, 400M+ monthly visits, 19.6% Q1 2026 margin. What its marketing operating system actually does — and how the AI rebuild is reshaping it.

EPR Editorial Team · Sep 24, 2024