The editorial and influencer universe has reorganized around performance-based relationships. Brands that haven’t noticed are being left behind. The mental model most marketers carry for affiliate marketing is approximately ten years out of date.
Most CPG campaigns die inside the paid buy. The brands that travel — Liquid Death, Glossier, Oreo's blackout tweet — operate from a different read of why people share. And what travels socially now also trains the retrieval layer the AI engines cite.
Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.
Building celebrity partnerships to support a brand — the operational framework. Brand visibility, credibility transfer, audience reach, emotional connection, values alignment, research and selection, authenticity, mutual-benefit design, integrated campaigns, and measurement. The complete celebrity-partnership playbook.
Financial services marketing often prioritizes safety over strategy, resulting in missed opportunities and billions in lost revenue. This article explores why financial brands are hesitant to take risks with their marketing and how this caution impacts customer acquisition, brand recall, and differentiation. It also highlights brands and agencies, like 5WPR, that are breaking through by embracing clarity and strategic boldness.
The best digital campaigns in 2026 prioritize humanity, emotion, and cultural participation over just efficiency. Using examples from Apple, McDonald's, Nike, Spotify, and Google, this article explains how top brands are taking creative risks and building long-term value instead of focusing on short-term optimization alone.
What Cookies, Stiiizy, and the cannabis lifestyle tier teach the institutional MSO category about brand-building in a category locked out of paid advertising.
THC and CBD often appear in the same trade press and investor decks, but they operate under different regulatory frameworks, platform policies, distribution channels, and consumer expectations. Communications strategy that treats them interchangeably underperforms on both sides. The Schedule III April 2026 reclassification context, the THC vs CBD reality split, where the two categories diverge in distribution, and where they converge in discipline.
Building a cannabis brand in a restricted-advertising environment requires focusing on earned media, owned content, community, and founder visibility. This guide outlines strategies for cannabis brand building.
Nike's $51.4B FY24 revenue, $21.5B NIKE Direct, 400M+ members — the canonical CPG DTC case study. Eight CPG operators running the Nike playbook (Liquid Death, AG1, Olipop, Magic Spoon, Warby Parker, Glossier, Casper, Bonobos). Plus the Donahoe over-pivot CPG cautionary.