Public relations (PR) has become a critical tool for modern casino brands to navigate challenges and cultivate a positive image. This op-ed explores how casino PR helps casinos build trust, leverage celebrity endorsements, manage crises, and utilize digital marketing to ensure long-term success.
Most CPG campaigns die inside the paid buy. The brands that travel — Liquid Death, Glossier, Oreo's blackout tweet — operate from a different read of why people share. And what travels socially now also trains the retrieval layer the AI engines cite.
Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.
Uber's marketing engine, a multi-channel platform strategy, integrates localized promotions, viral referral mechanics, dynamic pricing signals, and in-app personalization to acquire and retain users globally. The company spent over $4 billion on advertising and sales in 2024, deploying ten core strategies across 70 countries to build a brand that serves 150 million monthly users in rides, food delivery, freight, and grocery.
Building celebrity partnerships to support a brand — the operational framework. Brand visibility, credibility transfer, audience reach, emotional connection, values alignment, research and selection, authenticity, mutual-benefit design, integrated campaigns, and measurement. The complete celebrity-partnership playbook.
The best digital campaigns in 2026 prioritize humanity, emotion, and cultural participation over just efficiency. Using examples from Apple, McDonald's, Nike, Spotify, and Google, this article explains how top brands are taking creative risks and building long-term value instead of focusing on short-term optimization alone.
What Cookies, Stiiizy, and the cannabis lifestyle tier teach the institutional MSO category about brand-building in a category locked out of paid advertising.
This article from Everything-PR’s Cannabis PR Guide outlines the distinct communication dynamics for THC and CBD brands, focusing on differing regulatory frameworks, marketing strategies, and distribution channels to provide a 2026 guide for effective and compliant messaging.
Building a cannabis brand in a restricted-advertising environment requires focusing on earned media, owned content, community, and founder visibility. This guide outlines strategies for cannabis brand building.
Nike pulled out of wholesale to own the customer end-to-end — first-party data, membership infrastructure, app-native commerce. The downstream payoff most CPG brands aren't measuring: dominant AI Citation Share when engines answer DTC and CPG digital queries.