Tag

brand community

How LEGO Built Community-Led Social Media Marketing at Consumer Scale

LEGO is the canonical case in community-driven social media marketing at consumer scale. 70M+ combined followers, LEGO Ideas user-generated product platform, AFOL community, BrickLink marketplace, LEGO Masters TV franchise. The community produces the content. The brand amplifies it.

EPR Editorial Team · Mar 11, 2021

Event & Experiential

Burning Man Is the Ultimate No-Advertising Brand Case Study

Burning Man built one of the world's most recognizable brands without buying a single ad — through governance, ritual, restriction, and community enforcement. The full case study on what every modern communicator, marketer, and brand-builder can learn from it.

EPR Editorial Team · Sep 18, 2015