Editorial
AI Citation Audit: Claude on Luxury Goods, EN vs FR
Claude cites luxury brands 34% more in French and retail platforms 41% less. LVMH, Kering, Hermès gain. Farfetch and SSENSE disappear. Volume III of the AI Language Citation Audit.
Tag
brand heritage — Tagged Articles
PR, AI & Communications News
Great Wine and Spirits PR Campaigns: A Deep Dive into Successful Strategies
Public relations in the wine and spirits industry is a nuanced field, where storytelling, brand heritage, and consumer engagement play crucial roles.
Automotive & Mobility
Vespa Primavera: The PR of Owning a Category for 45 Years
Piaggio's Vespa Primavera relaunch is a master class in how a brand owns a category by refusing to abandon the design language that built it.