Reputation management has expanded beyond traditional SEO to include AI, Wikipedia, Reddit, and other digital surfaces. This article explores the evolving landscape of reputation management and the strategies needed to succeed in the AI era.
AI reputation isn't a single score; it's a composite of five independent dimensions: accuracy, sentiment, completeness, consistency, and control. Understanding each dimension is crucial for auditing and managing a brand's AI-held reputation across major AI engines like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Each dimension reveals different challenges and demands specific fixes, from rectifying out-of-date training data to shaping future answers through earned media and owned content. This article breaks down how these dimensions combine to give a directional view of your brand's AI standing and provides a repair plan for any identified issues.
The first time a CEO asks a chief communications officer "do we show up in ChatGPT," the conversation that follows reveals more about the comms function than the question itself. The question is increasingly being asked. The answers vary in quality, in part because the discipline
Citation Share is the percentage of AI-generated answers in a category that cite, name, quote, or reference a given brand. It is to the answer-engine era what market share is to revenue. This article explains what Citation Share measures, what it doesn't, and why it's a crucial metric for brands to understand and manage their AI visibility.
The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.
Brand love used to take 20 years to build. Now it gets disqualified in a single bad query. Half-life PR died when the engines started answering.
Love them or not, the Kardashian-Jenner family runs one of the most effective publicity operations on earth. Strip away the spectacle and five transferable PR lessons remain — the kind any brand can actually use.
How Procter & Gamble is actually showing up in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 2026. Where the heritage brands win, where the DTC challengers eat the answer space, what the architecture is missing.