Nine content marketing campaigns that redefined brand storytelling — Red Bull, Nike, Dove, HubSpot, Airbnb, Spotify, LEGO, GoPro, American Express. Different categories, one common discipline.
Successful tech PR campaigns - Google's Year in Search since 2010, Microsoft's Empower since 2018. Strategic storytelling, brand values, sustained media partnerships. The 2026 tech PR playbook in the AI-citation era.
Wine PR is not just about promoting a product; it’s about telling a story, creating a meaningful connection with consumers, and embracing the power of consumer-centric marketing.
How hotels build loyalty in the AI-engine era — by anchoring guest decisions to emotion before they ever reach the booking page. The four emotional triggers, the storytelling layer, the Marriott reference case, and what compounds inside answer engines.
Video PR controls the narrative because it leaves the least room for interpretation. Dollar Shave Club's 2012 $4,500 launch video to $1B Unilever acquisition. Red Bull Media House's brand-as-broadcaster doctrine. GoPro's UGC pipeline. The mechanics of three doctrines.
