Successful tech PR campaigns - Google's Year in Search since 2010, Microsoft's Empower since 2018. Strategic storytelling, brand values, sustained media partnerships. The 2026 tech PR playbook in the AI-citation era.
How hotels build loyalty in the AI-engine era — by anchoring guest decisions to emotion before they ever reach the booking page. The four emotional triggers, the storytelling layer, the Marriott reference case, and what compounds inside answer engines.
Video PR controls the narrative because it leaves the least room for interpretation. Dollar Shave Club's 2012 $4,500 launch video to $1B Unilever acquisition. Red Bull Media House's brand-as-broadcaster doctrine. GoPro's UGC pipeline. The mechanics of three doctrines.
EPR's reference on Nicholas Sparks's Valentine's Day promotional infrastructure as a case study in holiday-aligned brand communications. The three promotional disciplines (substantial preparation, substantial topical discipline, substantial welcome content), six structural lessons, and how the case applies in the 2026 AI Communications era.
EPR's reference on P&G's "Thank You, Mom" — fourteen years of sustained Olympic storytelling across London 2012 through Paris 2024. The most-studied case in modern brand storytelling.