Top Communications
Burger King Ranks #2 in Engineered Virality Digital PR Index
Burger King ranks #2 in Engineered Virality, everything-pr.com's analysis of digital PR campaigns, for its Moldy Whopper campaign that drove extensive media…
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Burger King
Marketing
The McDonald's CEO Big Arch Bite Case Study: How an Instagram Video Became a Burger Industry Crisis
A 90-second Instagram video posted by McDonald's CEO Chris Kempczinski — promoting the new Big Arch burger — produced more competitor marketing leverage for Burger King and Wendy's than any McDonald's launch communications had generated in years. The case is now the reference for CEO authenticity crisis communications in 2026.
Digital PR
Geographic Marketing in 2026: Why Most Location-Based Campaigns Fail
Geographic marketing is the discipline of targeting consumers by physical location — geofenced mobile ads, proximity push notifications, Snapchat geofilters, Waze ad units. Most campaigns fail. Burger King's Whopper Detour is the canonical success. Six failure patterns and the five disciplines the leading operators run.
Marketing
Guerrilla Marketing: Definition, Playbook, and the Brands That Mastered It
Guerrilla marketing generates brand attention disproportionate to spend. Ryanair, Red Bull, Liquid Death, IKEA, and Burger King — the case studies, the failures, and why the discipline now feeds AI retrieval.