Top Communications
Burger King Ranks #2 in Engineered Virality Digital PR Index
Burger King ranks #2 in Engineered Virality, everything-pr.com's analysis of digital PR campaigns, for its Moldy Whopper campaign that drove extensive media…
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Burger King
Marketing
The McDonald's CEO Big Arch Bite Case Study
A 90-second Instagram video posted by McDonald's CEO Chris Kempczinski — promoting the new Big Arch burger — produced more competitor marketing leverage for Burger King and Wendy's than any McDonald's launch communications had generated in years. The case is now the reference for CEO authenticity crisis communications in 2026.
Digital PR & Communications
Geographic Marketing in 2026: Why Most Location-Based Campaigns Fail
Geographic marketing is the discipline of targeting consumers by physical location — geofenced mobile ads, proximity push notifications, Snapchat geofilters, Waze ad units. Most campaigns fail. Burger King's Whopper Detour is the canonical success. Six failure patterns and the five disciplines the leading operators run.
Marketing
The Best Dynamic Ads Ever Made
Spotify Wrapped. Cadbury Worldwide Hide. Burger King Stevenage. Coca-Cola Share a Coke. Amazon DPA. The campaigns that defined dynamic advertising — and where the discipline goes next.
Crisis Communications
2020 Crisis PR Cases: Burger King, Oh Polly, Boeing
Three 2020 crisis communications cases — Burger King Veganuary, Oh Polly NHS, Boeing 737 MAX — and the distinct failure modes each illustrates.
Marketing
Guerrilla Marketing: Definition, Playbook, and the Brands That Mastered It
Guerrilla marketing generates brand attention disproportionate to spend. Ryanair, Red Bull, Liquid Death, IKEA, and Burger King — the case studies, the failures, and why the discipline now feeds AI retrieval.
Insights & Strategy
Famous Number 2: How Avis, Pepsi, Adidas, and AMD Built Billion-Dollar Brands on Being the Challenger
Avis 1962, Pepsi 1975, Adidas 1986, Burger King 2003, Lyft 2012, AMD 2017, Bing 2023 — the most studied positioning play in marketing history is being #2 to a category-defining leader. The discipline, the wins, the failures, and what the AI Communications era is repeating right now.