Burson Marsteller

Burson-Marsteller’s Radical Client Speaking At Yale Tuesday

NY Observer Op-Ed Claims Burson-Marsteller Hired By Muslim Brotherhood After Rejecting Israel

Twiplomacy: Twitter Connects World Leaders

77,7% of the world leaders have a Twitter account and 68% of them interact with other leaders on the social network.

ASDA’A Burson-Marsteller Arab Youth Survey Released

According to a recent study by Burson-Marsteller, as many as three quarters of all Arab youth feel their countries are headed in the right direction. Overall, the ASDA’A Burson-Marsteller Arab Youth Survey reveals mostly positive sentiment where policy and other key societal determinants are concerned.

Donald A. Baer Is Burson-Marsteller's New CEO

Donald A. Baer has been recently named Burson-Marsteller's new Worldwide Chief Executive Officer.

Study Shows Significant Distortion of PR Messages by Mainstream Media and Bloggers

A recent study conducted by Burson-Marsteller, Message Gap Analysis, shows there is an average 48% gap for mainstream media and a much bigger 69% gap for bloggers reporting the news. The average gap is slightly decreased in Europe and the US, where the PR field has a long standing history.