Tag

C2PA

The EU AI Act Playbook: August 2 Is Live. Your Compliance Checklist.

August 2 disclosure duties are live. December 2 watermarking deadline looms. Both apply to U.S. companies serving EU audiences. Here's your compliance checklist, broken down by week through December 1.

Ronn Torossian · Aug 8, 2026

Technology

The EU AI Act's December 2 Deadline: What Marketers Must Know About AI Content Watermarking

Two dates, not one. The EU AI Act's core disclosure duties for AI-generated content take effect August 2, 2026; the machine-readable watermarking requirement (Article 50(2)) was deferred — not accelerated — to December 2, 2026, a four-month grace period for systems already on the market. What brand marketers must build for both clocks.

EPR Editorial Team · May 14, 2026