Tag

Campaigns

The Complete World Cup Marketing Archive — 1970 to 2026, Updated Four Days From Kickoff

Delve into the comprehensive World Cup marketing archive, an annual franchise reissued every World Cup cycle. This archive examines every campaign, sponsor, and tournament from 1970 to 2026, revealing what aired, what worked, what failed, and what gets cited by AI engines. Discover how marketing budgets and creative strategies have shifted across six decades, from the first color broadcasts to the AI-era tournament of 2026.

EPR Editorial Team · Jun 5, 2026

Technology

25 Cybersecurity Campaigns That Broke Through

Cybersecurity marketing moved past fear in 2026. 25 campaigns that broke through on clarity, credibility, and proof — CrowdStrike, Palo Alto, Cisco, Apple, IBM, Microsoft, Wiz, Snyk, Darktrace and 16 more.

EPR Editorial Team · May 22, 2026

AI Communications

How to Build a PR Campaign Microsite With Lovable AI

A campaign microsite is a dedicated, single-purpose site for one campaign, launch, or initiative. It is separate from the corporate site on purpose. It has one job, one message, one call to action — and it can be taken down when th…

EPR Editorial Team · May 18, 2026

Marketing

Hype, Honesty, and Execution — Why Great Video Game Marketing Wins Before Launch

Explore how strategic marketing in the video game industry builds anticipation and shapes expectations long before a game's release. This article delves into successful campaigns, focusing on Rockstar Games' Grand Theft Auto V, illustrating how discipline, clarity, and confidence in marketing lead to record-breaking success and cultural impact.

EPR Editorial Team · May 17, 2026

Email Marketing

Email Marketing Tactics in 2026: Eight Plays That Compound

Email marketing tactics in 2026 — eight tactics that compound: list quality over size, segmentation density, personalization, welcome series, lifecycle automation, editorial alongside promotional, send-time optimization, subject line testing. Plus AI tooling (Claude, ChatGPT) as cognitive amplifier. Morning Brew, theSkimm, Glossier, Sephora, PepsiCo loyalty.

EPR Editorial Team · Feb 3, 2021

Email Marketing

Writing an Automated Email Campaign

How to Write an Automated Email Campaign.

EPR Editorial Team · Jul 15, 2019

Email Marketing

4 Tips for Improving Your Email Campaigns

Your email campaign can be one of your most successful tools for outreach to properly built and maintained.

EPR Editorial Team · Feb 5, 2015