Entertainment & Media
Miley Cyrus's PR Playbook: How Reinvention Became a Brand Strategy
Miley Cyrus turned reinvention into a disciplined brand strategy — the five-move PR playbook, from the 2012 Disney break to the "Flowers" comeback.
Tag
Case Studies — Tagged Articles
Entertainment & Media
Oprah's Vera Wang Giveaway: A PR Case Study
The definitive Oprah Winfrey profile: from Kosciusko, Mississippi to Harpo Productions, the Book Club, O Magazine, OWN — and the 2004 Vera Wang wedding-gown giveaway, the single-segment case study in audience-giveaway architecture that made her brand promise visible.
Entertainment & Media
Mariah Carey: The Communications Architecture Behind Four Decades of Reinvention
The Mariah Carey communications architecture: 220 million records, 19 Hot 100 number ones, the Christmas franchise, the crisis case history (Glitter, Palm Springs, NYE), and the four structural reasons the franchise has been durable for four decades.
Entertainment & Media
Madonna Passes the Torch to Lady Gaga on SNL: The 2009 Generational Handoff
The October 2009 SNL skit that staged the most efficient generational handoff in modern pop PR — and made it look like a fight. Madonna did not attack Lady Gaga. She handed her the brand.