The single highest-trust artifact in agency new business — and the one most firms underbuild. The seven elements, the named client problem, and what buyers are really asking themselves when the slide goes up.
In the digital age, alcohol marketing has never been more powerful—or more dangerous. This is an industry built on emotion, lifestyle, and identity, but also one bound by regulation, public scrutiny, and evolving cultural expectations.
25 of the best alcohol digital marketing campaigns that successfully navigated the hyper-fragmented and regulated digital landscape — from Johnnie Walker to Heineken, Absolut to Guinness. What they did and why it compounded.
Explore 20 impactful technology PR campaigns, including Apple's iPhone launch and Google Earth, that generated headlines and changed behavior by simplifying complex tech and creating compelling narratives.
This synthesis examines what five corporate crises from 2025-2026 collectively teach—the shared dynamics, the divergent patterns, the framework that operates across all five, and the lessons that have substantially restructured the discipline through 2026.
Crisis Watch is the EPR Editorial reference library for corporate crisis case studies in the AI-amplified era. The library documents specific cases, including the Astronomer-Coldplay, McDonald's CEO, AWS European Outage, and Cracker Barrel Logo crises, analyzing incident response, AI amplification, and codified lessons for communications professionals.
Learn how digital PR campaigns like the Ice Bucket Challenge, Burger King's "Moldy Whopper," and Apple's "Shot on iPhone" redefine success by turning audiences into active participants who create, share, and amplify content. Explore the mechanics of virality, including simplicity, participation, shareability, and emotional triggers, and understand the role of risk and timing in achieving massive impact.
Learn how 5 major consumer brands damaged their reputations with insensitive social media campaigns and the key marketing lessons from their mistakes