Social Media
Beauty Marketing Campaigns That Worked: 5 Case Studies
Five beauty marketing campaigns that worked, from L'Oréal's 1973 slogan to e.l.f.'s TikTok challenge, with dates, sources and the repeatable lesson from each.
Tag
Case Studies — Tagged Articles
Case Studies
Automotive Digital Marketing Case Studies: 7 Campaigns
Seven automotive digital marketing case studies with sourced results: Volkswagen's pre-release, BMW Films, Volvo Trucks, Ford's Bronco reveal, Porsche's Tesla Targeting, Tesla referrals and Subaru's interactive film.
Marketing Campaigns
13 Best Restaurant Marketing Campaigns Ever
Wendy's Twitter roasts, Popeyes' Chicken Sandwich Wars, Chipotle's Extra Fork Collection and ten more restaurant marketing campaigns, with the dates, dollars and tactics behind each.
Entertainment & Media
Kim Kardashian's Brand Endorsement Playbook Explained
Kim Kardashian's endorsement career runs on two tracks: paid promotion (the 2011 Skechers Super Bowl ad) and equity ownership (Skims, valued at $5 billion in 2025). How she moved from endorser to founder to investor.
Social Media
The 10 Wikipedia Entries AI Engines Trust
The 10 brand Wikipedia entries AI engines cite most, the structure they share, and three case studies showing why length and controversy don't determine citation.
Entertainment & Media
Kim Kardashian: The Complete Brand and PR Timeline
Kim Kardashian's complete brand timeline: five phases from a 2007 reality show to the $5 billion SKIMS empire, plus Kendall and Kylie Jenner's PR tracks.
Entertainment & Media
Kim Kardashian's PR Playbook: The Seven-Move Strategy
Kim Kardashian's PR playbook: the seven-move strategy, from news-cycle control and portfolio operators to the SKIMS founder pivot that built a $5 billion company.
Case Studies
How Virgo PR Took a Quantum Startup to a $140M Raise
Virgo PR built an 18 month campaign that turned a stealth quantum computing startup into a $140M Series A, using milestone news instead of one launch.
Crisis Communications
The Beauty Brand Crisis Lessons File
The last 24 months produced a useful set of beauty crisis case studies. Speed, AI engine surfacing, creator amplification. Six common patterns from ingredient controversy to executive scandal.
Marketing
18 Content Marketing Campaigns That Moved the Business
Eighteen content marketing campaigns, from Red Bull's Stratos jump to Spotify Wrapped, that shifted brand perception and drove measurable growth rather than just impressions.