Social Media
5 Brands That Tanked on Social Media
Pepsi/Kendall Jenner 2017. H&M 'Coolest Monkey' 2018. Dolce & Gabbana China. United Airlines passenger removal. American Apparel Hurricane Sandy. Five permanent crises.
Tag
Case Studies
Insights & Strategy
Wine PR That Works: Six Programs and What They Got Right
Public relations (PR) plays a crucial role in shaping the perception of wine brands and influencing consumer behavior.
Celebrity
How Jonathan Cheban Built Foodgod — The Personal-Brand Playbook
The Everything-PR case study on how Jonathan Cheban — legally Foodgod — built one of the most-cited personal brands in the modern celebrity economy. Covers Command PR, The Spin Crowd, the legal name change, and the full Foodgod product line including Foodgod Zero, Foodgod Fresh, and the FOODGOD series.
Insights & Strategy
Jay-Z Made $2.8 Billion Without Saying Much
By April 2026, Jay-Z's net worth was approximately $2.8 billion. Music royalties account for less than 4 percent. D'Ussé sold for $750M cash, Armand de Brignac to LVMH for $315M, Tidal to Square for 5x. Inside the architecture underneath.
Marketing
Taylor Swift’s Brand Marketing: A Masterclass in Authenticity, Reinvention, and Fan Engagement
Learn how Taylor Swift built a global brand through authenticity, fan engagement and smart marketing strategies that transformed her from country star to pop icon
Marketing
How Beyoncé Mastered the Art of Online Branding: The Controlled-Scarcity Architecture
The surprise drop, Lemonade, Ivy Park, Beychella — and the controlled-scarcity architecture underneath the most-studied digital PR case study in modern pop. The most important sentence in modern celebrity digital PR is the one Beyoncé does not post.
PR, AI & Communications News
Madonna Marketing & Public Relations Throughout Her Career
Twenty marketing and publicity moves Madonna deployed across four decades — from the 1980s controversy playbook through the Blonde Ambition Tour multimedia template, Maverick Records, Super Bowl XLVI, and the technology-platform shifts she navigated. The complete tactical catalog.
Crypto & Web3
The Fall of FTX & Celebrity Endorsement Involvements
The FTX collapse and the legal exposure faced by celebrity endorsers \u2014 Tom Brady, Larry David, Gisele B\u00fcndchen, Stephen Curry, Naomi Osaka, David Ortiz, Kevin O'Leary. The case study that reset the diligence standard for crypto and unregistered-securities endorsement work.
PR, AI & Communications News
Taylor Swift and Ticketmaster Fail
When a fan army turns into a regulatory event — the Taylor Swift x Ticketmaster Eras Tour collapse, the congressional fallout, and what it documented about platform monopoly under coordinated fan-army pressure.
Featured
What the Kardashians Teach Us About PR
Love them or not, the Kardashian-Jenner family runs one of the most effective publicity operations on earth. Strip away the spectacle and five transferable PR lessons remain — the kind any brand can actually use.