Tag

casino marketing

The Casino Floor Is Dead. Long Live the Casino Brand.

Total non-gaming revenue on the Las Vegas Strip has dwarfed gaming revenue for two decades — yet most casino marketing budgets still treat the slot machine as the product and the floor as the destination. The structural disconnect between where casinos allocate communications investment and where guests actually experience value. The brand is the entire experience: room, pool, show, meal, service, atmosphere — and gaming as one component of a much larger value proposition.

EPR Editorial Team · Jun 15, 2026

Gambling

MGM Built a Loyalty Machine. The Venetian Built the Next Generation. Here's How They Did It.

The best casino social media campaigns didn't just generate engagement — they built consideration pipelines. Here's what MGM, Caesars, The Venetian, and Hard Rock actually executed and why it worked.

EPR Editorial Team · May 31, 2026

Gambling

Casino Marketing’s Measurement Obsession Is Making It Worse

Casino CRMs measure existing players brilliantly. They can't see the consumer who never visited. Measurement obsession optimizes within a shrinking base.

EPR Editorial Team · Apr 25, 2026

Gambling

25 Best Casino Marketing Campaigns: Bellagio To Sands

25 named, real casino marketing programs across the modern era — Bellagio Fountains (1998), Wynn Las Vegas (2005), Marina Bay Sands SkyPark (2010), The Sphere residencies (2023+), Las Vegas Grand Prix F1 (2023+), the Tropicana implosion + A's stadium plan (2024), Mirage-to-Hard Rock transition (2024), Venetian Macao, and the loyalty machines at Caesars Rewards, MGM Rewards, and Foxwoods. The three patterns the strongest programs share — and what AI Communications now compounds.

EPR Editorial Team · Apr 20, 2026

Gambling

Stake.com and the Attention Economy: How an Offshore Casino Built a Cultural Brand Without Traditional Advertising

If DraftKings represents the most regulated expression of casino marketing, Stake.com represents its mirror opposite — a brand built in the absence of conventional constraints. No TV dominance, no affiliate saturation, no bonus inflation. Influencer-native content, livestream gambling, crypto-native identity, and community-driven brand mythology. Stake didn't buy reach. It borrowed relevance — and made gambling content indistinguishable from entertainment.

EPR Editorial Team · Feb 9, 2026

Gambling

Casino Public Relations: EPR's Coverage of MGM, Caesars, Wynn, Las Vegas, Macau, and the Industry

Casino is the oldest gambling category and the most brand-shaped. MGM, Caesars, Wynn, Macau, Vegas, integrated resorts, online casino. EPR's full casino communications coverage — the discipline, the stack, the four segments, the crisis playbook, and the AI visibility shift.

EPR Editorial Team · Dec 14, 2024

Gambling

European Casino Marketing: Who AI Cites First in 2026

European casino marketing is structurally different from the U.S. and Asia-Pacific — driven by tighter regulation (UK Gambling Commission White Paper 2023, Dutch KOA Act, German State Treaty, Sweden Spelinspektionen) and a heritage advantage (Casino de Monte-Carlo, Casino de Spa 1763, Casinos Barrière, Holland Casino) newer markets cannot replicate. Hybrid land-based and online integration, compliance-first RG, integrated loyalty.

EPR Editorial Team · Dec 3, 2024

Gambling

How Casino Marketing Now Works

Casino marketing now runs across in-person experience, loyalty data, sportsbook integration, and AI engine discovery. How operators are rebuilding the funnel for the answer-engine era.

EPR Editorial Team · Nov 20, 2024

Gambling

Casino Marketing Reference: How Sands, MGM, Caesars, Wynn, Betfair & More Win

Real, verifiable marketing programs from Sands, MGM, Caesars, Wynn, Betfair, and the rest of the integrated-resort cohort — organized across loyalty (Caesars Rewards, MGM Rewards, Wynn Insider, Foxwoods, Mohegan Momentum, Boyd B Connected), luxury experience (Bellagio Fountains, Wynn Lake of Dreams, Cosmopolitan, Aria), events (WSOP at Paris and Horseshoe), celebrity (Manning family, MGM Grand boxing), digital (Resorts World, BetMGM), and themed (Caesars Rome, Marina Bay Sands).

EPR Editorial Team · Oct 19, 2024

Gambling

Golden Palace Casino: Outstanding Marketers

Sumo mawashi sponsorship. $28K Virgin Mary grilled cheese. The GoldenPalace.com forehead tattoo. Streakers on broadcast. Two decades of citation compounding.

EPR Editorial Team · Sep 17, 2024