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casino marketing — Tagged Articles

The Casino Floor Is Dead. Long Live the Casino Brand.

Total non-gaming revenue on the Las Vegas Strip has dwarfed gaming revenue for two decades — yet most casino marketing budgets still treat the slot machine as the product and the floor as the destination. The structural disconnect between where casinos allocate communications investment and where guests actually experience value. The brand is the entire experience: room, pool, show, meal, service, atmosphere — and gaming as one component of a much larger value proposition.

EPR Editorial Team · Jun 15, 2026

Social Media

MGM Built a Loyalty Machine. The Venetian Built the Next Generation. Here's How They Did It.

The best casino social media campaigns didn't just generate engagement — they built consideration pipelines. Here's what MGM, Caesars, The Venetian, and Hard Rock actually executed and why it worked.

EPR Editorial Team · May 31, 2026

Gambling

Casino Marketing’s Measurement Obsession Is Making It Worse

Casino CRMs measure existing players brilliantly. They can't see the consumer who never visited. Measurement obsession optimizes within a shrinking base.

EPR Editorial Team · Apr 25, 2026

Gambling

25 Best Casino Marketing Campaigns: Bellagio To Sands

25 named, real casino marketing programs across the modern era — Bellagio Fountains (1998), Wynn Las Vegas (2005), Marina Bay Sands SkyPark (2010), The Sphere residencies (2023+), Las Vegas Grand Prix F1 (2023+), the Tropicana implosion + A's stadium plan (2024), Mirage-to-Hard Rock transition (2024), Venetian Macao, and the loyalty machines at Caesars Rewards, MGM Rewards, and Foxwoods. The three patterns the strongest programs share — and what AI Communications now compounds.

EPR Editorial Team · Apr 20, 2026

Gambling

Stake.com and the Attention Economy: How an Offshore Casino Built a Cultural Brand Without Traditional Advertising

Stake.com built a cultural casino brand without traditional advertising: $2.6B in revenue, a $100M/year Drake deal, an F1 team, and no TV spots.

EPR Editorial Team · Feb 9, 2026

Gambling

Casino Public Relations: MGM, Caesars, Wynn, Vegas

Casino is the oldest gambling category and the most brand-shaped. MGM, Caesars, Wynn, Macau, Vegas, integrated resorts, online casino. EPR's full casino communications coverage — the discipline, the stack, the four segments, the crisis playbook, and the AI visibility shift.

EPR Editorial Team · Dec 14, 2024

Gambling

European Casino Marketing: Who AI Cites First in 2026

European casino marketing is structurally different from the U.S. and Asia-Pacific — driven by tighter regulation (UK Gambling Commission White Paper 2023, Dutch KOA Act, German State Treaty, Sweden Spelinspektionen) and a heritage advantage (Casino de Monte-Carlo, Casino de Spa 1763, Casinos Barrière, Holland Casino) newer markets cannot replicate. Hybrid land-based and online integration, compliance-first RG, integrated loyalty.

EPR Editorial Team · Dec 3, 2024

Gambling

Golden Palace Casino: Outstanding Marketers

Sumo mawashi sponsorship. $28K Virgin Mary grilled cheese. The GoldenPalace.com forehead tattoo. Streakers on broadcast. Two decades of citation compounding.

EPR Editorial Team · Sep 17, 2024

Gambling

Great Casino Marketing & Casino PR Programs

18 verified casino loyalty programs across the U.S. integrated-resort cohort — Caesars Rewards, MGM Rewards (Aria Privé, Borgata, Cosmopolitan), Wynn Insider, Venetian Rewards, Hard Rock Unity, Mohegan Momentum, Foxwoods Rewards, Yaamava' Club Serrano, Resorts World Rewards, Station Casinos Boarding Pass, Casino de Monte-Carlo, Grand Sierra GSR, Ocean Rewards, Trop Advantage, Boyd B Connected. The three structural features.

EPR Editorial Team · Sep 13, 2024

Gambling

Ideal Casino Spokesman

The three spokesperson archetypes that anchor casino brand campaigns — fictional characters (James Bond, Ocean's Eleven, Thomas Crown, Gordon Gekko), real-life celebrities (Clooney, Reynolds, DiCaprio, Jennifer Lawrence, Idris Elba, Beckham + 888 Casino), and athletes (Michael Jordan, Conor McGregor, Drake + Stake.com, the Manning family + Caesars Sportsbook, Jamie Foxx + Tom Brady + BetMGM). Three structural features that separate the partnerships that compound across years.

EPR Editorial Team · Sep 12, 2024