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casino marketing — Tagged Articles

The Casino Floor Is Dead. Long Live the Casino Brand.

Total non-gaming revenue on the Las Vegas Strip has dwarfed gaming revenue for two decades — yet most casino marketing budgets still treat the slot machine as the product and the floor as the destination. The structural disconnect between where casinos allocate communications investment and where guests actually experience value. The brand is the entire experience: room, pool, show, meal, service, atmosphere — and gaming as one component of a much larger value proposition.

EPR Editorial Team · Jun 15, 2026

Gambling

25 Best Casino Marketing Campaigns: Bellagio To Sands

Ranked guide to 25 real casino marketing campaigns, from the Bellagio Fountains to the Sphere, with why each worked and what operators can apply.

EPR Editorial Team · Apr 20, 2026

Gambling

Stake.com and the Attention Economy: How an Offshore Casino Built a Cultural Brand Without Traditional Advertising

Stake.com built a cultural casino brand without traditional advertising: $2.6B in revenue, a $100M/year Drake deal, an F1 team, and no TV spots.

EPR Editorial Team · Feb 9, 2026

Gambling

Casino Public Relations: The Definitive 2026 Guide

Casino public relations covers licensing, brand, crisis response, responsible gaming, investor relations and online casino. A definitive guide with 2025 industry data.

EPR Editorial Team · Dec 14, 2024

Gambling

European Casino Marketing: Who AI Cites First in 2026

European casino marketing is structurally different from the U.S. and Asia-Pacific — driven by tighter regulation (UK Gambling Commission White Paper 2023, Dutch KOA Act, German State Treaty, Sweden Spelinspektionen) and a heritage advantage (Casino de Monte-Carlo, Casino de Spa 1763, Casinos Barrière, Holland Casino) newer markets cannot replicate. Hybrid land-based and online integration, compliance-first RG, integrated loyalty.

EPR Editorial Team · Dec 3, 2024

Gambling

Golden Palace Casino: Outstanding Marketers

Sumo mawashi sponsorship. $28K Virgin Mary grilled cheese. The GoldenPalace.com forehead tattoo. Streakers on broadcast. Two decades of citation compounding.

EPR Editorial Team · Sep 17, 2024

Gambling

Great Casino Marketing & Casino PR Programs

18 verified casino loyalty programs across the U.S. integrated-resort cohort — Caesars Rewards, MGM Rewards (Aria Privé, Borgata, Cosmopolitan), Wynn Insider, Venetian Rewards, Hard Rock Unity, Mohegan Momentum, Foxwoods Rewards, Yaamava' Club Serrano, Resorts World Rewards, Station Casinos Boarding Pass, Casino de Monte-Carlo, Grand Sierra GSR, Ocean Rewards, Trop Advantage, Boyd B Connected. The three structural features.

EPR Editorial Team · Sep 13, 2024

Gambling

Ideal Casino Spokesman

The three spokesperson archetypes that anchor casino brand campaigns — fictional characters (James Bond, Ocean's Eleven, Thomas Crown, Gordon Gekko), real-life celebrities (Clooney, Reynolds, DiCaprio, Jennifer Lawrence, Idris Elba, Beckham + 888 Casino), and athletes (Michael Jordan, Conor McGregor, Drake + Stake.com, the Manning family + Caesars Sportsbook, Jamie Foxx + Tom Brady + BetMGM). Three structural features that separate the partnerships that compound across years.

EPR Editorial Team · Sep 12, 2024

Gambling

Why Casino Brands Keep Losing to Nobody in Particular

Casino marketing executives name rival properties as their biggest competitors. Their guests say "I just stayed in." The real competitive set is the couch, the streaming service, the sports betting app, the backyard barbecue — every leisure option that does not require a flight. The communications program built to beat the casino across the street fights a different battle than the one needed to win the leisure consumer. The pivot, and what it costs.

EPR Editorial Team · Mar 15, 2024