Taylor Swift is the most-studied operator in modern celebrity communications. Re-recording the masters. Building the Swifties as distributed PR infrastructure. The rebrand-by-silence move. Five lessons every founder can borrow.
Beyoncé's 2012 #IWASHERE performance at the UN General Assembly launched the largest synchronized social media campaign in history. Five lessons every operator running cause-aligned communications can borrow from how the architecture actually worked.
Rihanna converted silence into ownership — the five-move PR playbook behind Fenty Beauty, Savage X Fenty, and a billion-dollar valuation built without releasing a single album.
