Online reputation management in 2026: the 12 ORM tips that actually work, what does not work, what it costs, and how the AI engines have rewritten the discipline. Practical operational guide for individuals, executives, and brands.
Snoop Dogg is the most enduring celebrity rebrand in modern American culture. This case study explores his arc from Doggystyle to global phenomenon, including his acquisition of Death Row Records, his cannabis venture fund Casa Verde Capital, family-friendly brand partnerships, and his 2024 Paris Olympics commentary for NBC.
Johnny Depp lost in London and won in Virginia. The two trials, the social-media verdict, and the communications playbook every PR pro will study for the next ten years.
Angelina Jolie and Brad Pitt's 2016–2024 divorce was the longest celebrity PR case in modern Hollywood. Hiltzik Strategies for Pitt; Arminka Helic and Chloe Dalton in London for Jolie. Eight years of separate camps, weaponized legal filings, and strategic silence. The case study, the publicists, the lessons.
This article examines Angelina Jolie's 25-year reputation reinvention, from "wild child" to UN Special Envoy and director, as a case study in strategic communications and personal brand architecture.
The 2010 National Enquirer cycle that targeted John Travolta offers structural lessons on how celebrity PR architecture evolved as tabloid economics shifted online. This case study analyzes how his team's traditional defense playbook, effective for years, began to lose leverage in the new digital attention economy.
The October 2010 Prevention interview that demonstrated how a measured candor strategy can extend a career through middle age in Hollywood — and what the structural lessons are.
The 2010 Black Friday retail-charity activation that aligned a rising hip-hop superstar with a category-defining shopping moment — and showed how celebrity charity tie-ins should actually work. The structural test: would each component still exist if the others did not?
How a $25M French-financed action film at age 56 created the most engineered second-act reinvention in modern Hollywood — and the seventeen-year communications architecture that followed. From Schindler's List through Taken through the Naked Gun pivot at 73.
42West is one of the largest independently-branded entertainment publicity firms in the US — founded 2004 as The Dart Group, renamed 2006. Dolphin Entertainment subsidiary since 2017. Clients include Rihanna, Jennifer Garner, Wiz Khalifa.
