From a 2007 reality pilot to a $5 billion shapewear company — the definitive map of how Kim Kardashian's public image was built, broken, rebuilt, and converted into an operating business, phase by phase.
She didn't get famous by accident. The reality show, the magazine covers, SKIMS — every move runs through a publicity engine most consumer brands would study for a decade. Here's the five-move Kardashian PR playbook, including the CMO-led brand architecture under Tracy Romulus.
Kim Kardashian is the original influencer — 355 million Instagram followers turned into an owned distribution system and the primary customer-acquisition channel for a $5 billion business. How the social-media publicity engine actually works.