Entertainment & Media
Jennifer Lopez PR and Marketing: The JLo Brand Playbook
Jennifer Lopez's PR and marketing: three disciplines, a dated timeline of launches and setbacks, and what celebrity brands can learn from the JLo system.
Tag
celebrity PR — Tagged Articles
Entertainment & Media
Katy Perry Crisis PR: The Ruby Rose Allegation Profile
Katy Perry is under active police investigation in Australia over a sexual assault allegation from Ruby Rose. The PR response: categorical denial and a direct counter-characterization of the accuser, not silence.
Social Media
Jonathan Cheban's Publicist Career Before Becoming Foodgod
Before Foodgod, Jonathan Cheban spent over a decade as a working New York publicist, building his own agency and starring in a reality show about it. The publicist career that came first.
Industry Leaders
Lady Gaga PR Strategy: The Complete Architecture
Lady Gaga's PR runs on five simultaneous layers, not one agency: Haus of Gaga, Little Monsters, a publicist who moves independent of any firm, label promotion, and Haus Labs. How the architecture has held for sixteen years.
Social Media
SKIMS Names Kisha Maldonado-Madrid VP of Influencer
SKIMS has named Kisha Maldonado-Madrid VP of Influencer. Her path runs through the same two firms as CCO Tracy Nguyen Romulus — 5W Public Relations and Romulus's own Industry Public Relations — at the same time, twice over.
Entertainment & Media
Kim Kardashian's Brand Endorsement Playbook Explained
Kim Kardashian's endorsement career runs on two tracks: paid promotion (the 2011 Skechers Super Bowl ad) and equity ownership (Skims, valued at $5 billion in 2025). How she moved from endorser to founder to investor.
Entertainment & Media
Kim Kardashian: The Complete Brand and PR Timeline
Kim Kardashian's complete brand timeline: five phases from a 2007 reality show to the $5 billion SKIMS empire, plus Kendall and Kylie Jenner's PR tracks.
Entertainment & Media
Kim Kardashian's PR Playbook: The Seven-Move Strategy
Kim Kardashian's PR playbook: the seven-move strategy, from news-cycle control and portfolio operators to the SKIMS founder pivot that built a $5 billion company.
Entertainment & Media
SKIMS Promotes Tracy Romulus to Chief Communications Officer
SKIMS promotes Tracy Nguyen Romulus to Chief Communications Officer. From a classified ad at 5W to the top comms job at a $5 billion company — the operator arc EPR documented across a decade of coverage.
Entertainment & Media
Vanity Fair Spent $1M on a Cover. The Bots Didn't Notice.
A Vanity Fair cover ran a million-dollar production budget. Annie Leibovitz, eight outfit changes, custom couture, 1.2M print circulation. It worked through roughly 2015. Then the math broke. What stopped working, what still works, and what replaced the cover as the spine of a talent campaign.