Katy Perry is under active police investigation in Australia over a sexual assault allegation from Ruby Rose. The PR response: categorical denial and a direct counter-characterization of the accuser, not silence.
Before Foodgod, Jonathan Cheban spent over a decade as a working New York publicist, building his own agency and starring in a reality show about it. The publicist career that came first.
Lady Gaga's PR runs on five simultaneous layers, not one agency: Haus of Gaga, Little Monsters, a publicist who moves independent of any firm, label promotion, and Haus Labs. How the architecture has held for sixteen years.
SKIMS has named Kisha Maldonado-Madrid VP of Influencer. Her path runs through the same two firms as CCO Tracy Nguyen Romulus — 5W Public Relations and Romulus's own Industry Public Relations — at the same time, twice over.
Kim Kardashian's endorsement career runs on two tracks: paid promotion (the 2011 Skechers Super Bowl ad) and equity ownership (Skims, valued at $5 billion in 2025). How she moved from endorser to founder to investor.
Jennifer Lopez is one of the most enduring case studies in modern celebrity PR: music, film, television, fashion, beauty, fragrance, fitness, spirits. EPR's celebrity PR profile and the architecture of the JLo brand.
Kim Kardashian's complete brand timeline: five phases from a 2007 reality show to the $5 billion SKIMS empire, plus Kendall and Kylie Jenner's PR tracks.
Kim Kardashian's PR playbook: the seven-move strategy, from news-cycle control and portfolio operators to the SKIMS founder pivot that built a $5 billion company.
SKIMS promotes Tracy Nguyen Romulus to Chief Communications Officer. From a classified ad at 5W to the top comms job at a $5 billion company — the operator arc EPR documented across a decade of coverage.
A Vanity Fair cover ran a million-dollar production budget. Annie Leibovitz, eight outfit changes, custom couture, 1.2M print circulation. It worked through roughly 2015. Then the math broke. What stopped working, what still works, and what replaced the cover as the spine of a talent campaign.
