Marketing
Seven Cannabis Brands That Burned Their Own Buzz
Seven named cannabis marketing failures — MedMen, Weedmaps, Charlotte's Web, High Times, Ignite, and the patterns that keep repeating. The companion to The Cannabis Index.
Tag
Charlotte's Web — Tagged Articles
Cannabis
Cannabis Brand-Building Through Celebrity, Creator, and Cultural Partnerships: The Documented Cases
Snoop. Houseplant. Tyson 2.0. Willie's Reserve. Charlotte's Web. Leafly. The documented cannabis brand-building cases that compound across years.
Cannabis
Who Controls the Cannabis Answer: AI Engines Refuse 28% of Cannabis Questions — and the Brands That Survive the Hedge
AI engines refuse 28% of cannabis questions — the highest of any category. In a market with no paid lane, Citation Share is the channel. Who owns the cannabis answer, and how.
Crisis Communications
Baby Formula and Infant Nutrition Product Safety Trust Center
FDA Closer to Zero, the 2021 House Subcommittee heavy metals report, the 2022 Abbott Similac crisis, California AB 899 — the regulatory and trust architecture for baby formula and infant nutrition in 2026. Plus EPR's 10-criterion Infant Nutrition Product Safety Communications Checklist.
Marketing
Audience Segmentation and Target Market Strategy
Audience segmentation is the discipline of dividing a brand's potential market into groups the brand can address with tailored messaging. The four classical models, the major archetypes, and the disciplines that separate sharp segmentation from generic targeting.