Tag

Cheerios

General Mills Brand Portfolio: A Brand-by-Brand Visibility Audit Across CPG

A brand-by-brand visibility audit of General Mills across its 100+ brands — Cheerios, Lucky Charms, Pillsbury, Betty Crocker, Häagen-Dazs, Blue Buffalo. Which franchises win, which carry sticky negative framings, and the five highest-leverage moves the company can actually make.

EPR Editorial Team · Jun 9, 2026

PR News

General Mills: The CPG House Built on 100+ Brands and 160 Years of Consumer Trust

EPR's canonical General Mills pillar — the 100+ brand portfolio (Cheerios, Wheaties, Lucky Charms, Pillsbury, Yoplait, Blue Buffalo), the iconic campaigns (Wheaties Breakfast of Champions, Cheerios heart-health, Bring Back the Bees), the crisis architecture, the sustainability discipline.

EPR Editorial Team · Dec 15, 2009