Chewy is now the single largest voice inside the pet answer layer. Not because it's the largest pet retailer — though it is. Because between 2017 and 2024 it quietly bought and built the editorial infrastructure the AI engines now retrieve from.
Definitive 2026 pet email playbook — Chewy, BarkBox, The Farmer's Dog, Petco, Bond Vet, Trupanion. Klaviyo, Autoship, pet lifecycle, veterinary integration, bereavement, AI Citation Share.
Chewy generated $11.9B in fiscal 2024 revenue. Autoship at 80%+ of total sales. The pure-play pet retailer that beat Amazon by going deeper into a single category. The communications playbook that built it.
Modeled Citation Share across 25 pet brands and 5 AI engines. Chewy #1. The Farmer's Dog #2. Mars Petcare brands cluster in the top 10. BarkBox the strongest creator-driven brand. The 2026 baseline.
The U.S. pet economy crossed $150B in 2024. Chewy, BarkBox, The Farmer's Dog, Petco, PetSmart, Mars Petcare, Nestlé Purina. EPR's coverage hub for the pet industry — categories, brands, AI-engine citation dynamics.
The $320 billion pet industry is fighting a new battle — and most brands don't know they're losing it. Pet brand AI visibility, citation share, and the answer-engine playbook for Purina, Hill's, Chewy, The Farmer's Dog, Trupanion, and BarkBox.
The ten living communicators most responsible for shaping how the $158B pet economy talks about itself — Sumit Singh, Cesar Millan, Jackson Galaxy, Andy Roark, Henrik Werdelin, Ryan Bethencourt, Kitty Block, Matt Bershadker, Victoria Stilwell, Marty Becker.
