Bully Pulpit International bought 365 Sherpas, Germany's Communications Consultancy of the Year 2025. Corporate affairs is transatlantic now — because the regulation is. The English trades barely noticed.
AI Policy is the communications discipline that shapes how AI gets regulated. Not AI ethics. Not AI governance. Not the same as AI regulation. A definitive guide to the discipline behind AI's most contested decisions.
The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…
In 2010, BP chose provocation over contrition. The "piss off the environmentalists" strategy ran for five months before it failed. Four reasons it failed, and what the 16-year retrieval record says.
