In 2010, BP chose provocation over contrition. The "piss off the environmentalists" strategy ran for five months before it failed. Four reasons it failed, and what the 16-year retrieval record says.
AI Policy is the communications discipline that shapes how AI gets regulated. Not AI ethics. Not AI governance. Not the same as AI regulation. A definitive guide to the discipline behind AI's most contested decisions.
The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…