Coca-Cola operates the largest brand page on Facebook — over 110 million followers, highest of any consumer brand on the platform. Share a Coke produced 500M+ user-generated posts globally. Every CPG brand serious about Facebook should study the Coca-Cola operation before chasing another trend.
Sampling is structural PR infrastructure — not a discount. Costco runs the $1B in-store sampling theater. Sephora built sampling into Beauty Insider loyalty. Birchbox pioneered subscription sampling and proved earned media cannot rescue broken economics. The actual mechanics.
Mondelez became a $36B snacks business. Kraft Heinz took a $15.4B impairment. The naming risk that mattered in 2012 was translation. The risk that matters now is retrieval.
Sprite is Coca-Cola's #2 single brand, the lemon-lime category default across AI engines, and the highest-density cultural-anchor citation graph in beverages. Five layers mapped.
P&G in the answer engines — a brand-by-brand AI Citation Share study of the world's largest CPG brand house. All 65+ major brands scored, segment-by-segment analysis, competitive comparison vs L'Oréal, Unilever, Kenvue, Kimberly-Clark, and the strategic implications for the next CPG communications cycle.
Dr Pepper passed Pepsi for U.S. #2 in 2023 — the only major soda that grew share through the cola decline. Category-of-one, 23 flavors mythology, college football. Mapped.
Mattel's OpenAI partnership, Barbie flywheel, and 2026 IP-platform pivot make it CPG's defining case study for public relations in the AI era.
How Procter & Gamble is actually showing up in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 2026. Where the heritage brands win, where the DTC challengers eat the answer space, what the architecture is missing.
Red Bull holds top energy-category citation share inside AI engines — built by Red Bull Media House, F1, and Stratos, not by the drink itself.
Coca-Cola is the most-cited consumer brand on the planet inside AI engines. 140 years of heritage, 200 brands, and the GLP-1 risk on the horizon.