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12 CPG Angles Built To Go Viral
CPG

12 CPG Angles Built To Go Viral

Most CPG digital marketing campaigns fail because the idea itself is not designed to spread. This article outlines 12 high-probability viral angles, from "Extreme Use Case" to "Relatable Humor," based on observable patterns across successful campaigns. Learn how to adapt these strategies for your brand and understand the core drivers of virality: curiosity, emotion, identity, and participation. Also, explore the role of execution, platform-native content, and agency partnerships in maximizing viral potential.

EPR Editorial Team ·
Why CPG Brands Can't Go Viral
CPG

Why CPG Brands Can't Go Viral

Most CPG campaigns die inside the paid buy. The brands that travel — Liquid Death, Glossier, Oreo's blackout tweet — operate from a different read of why people share. And what travels socially now also trains the retrieval layer the AI engines cite.

EPR Editorial Team ·
Winning The AI Shelf
CPG

Winning The AI Shelf

The CPG shelf moved. The AI shelf is the shortlist a consumer receives when asking ChatGPT for category recommendations. The CPG Citation Stack, why NYT Food and Wirecutter set the anchor, why Reddit and Costco's community won CPG, and the brands competing well.

EPR Editorial Team ·
How MiiR Made Purpose a Citation Asset
CPG

How MiiR Made Purpose a Citation Asset

MiiR turned impact reporting into a citation asset. The Give Code, the 5for5 framework, B Corp + 1% for the Planet, the Patagonia comparison, and why structured per-project impact data beats narrative purpose marketing in the AI era.

EPR Editorial Team ·