Liquid Death, Olipop, and Poppi each win different AI engines and different query types. The Circana retail data, the 5W Citation Audit breakdown, and what Pepsi and Coke are doing about it.
How Mattel runs PR in 2026: the four pillars of its communications operation, the 1997–2007 crisis history, the OpenAI partnership, and the Barbie flywheel.
UPPAbaby holds 20% AI citation share in strollers, Evenflo just 3.6%. See the five-gate filter deciding which baby brands ChatGPT and Gemini actually recommend.
Rebel Creamery filed Chapter 11 after a federal judge ordered $23.8M in disgorged profits for intentionally copying Van Leeuwen Ice Cream's packaging — a reputation catastrophe for the keto brand sold at Walmart, Target, and Kroger.
5W's CPG Citation Index 2026 finds Unilever's Vaseline (8%), Lipton (12%), Hellmann's (8%) nearly invisible inside AI while Dove (68%) dominates. Neutrogena leads at 85% through dermatology positioning. Celsius beats Gatorade through community infrastructure.
Eighteen firms building CPG brand authority in the AI Communications era — ranked for Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. 5W AI Communications leads.
Graza — DTC olive oil from Jaén, Spain. Founded 2022 by Andrew Benin. EPR's canonical Graza reference: the single-source story, the content-resurfacing playbook, and the founder-led operating model.
Emily Weiss built the customer-as-creator DTC beauty playbook. Rare Beauty, Rhode, Summer Fridays, Merit, Ami Colé all copied it. The canonical EPR reference on Glossier — operating model, challenger-brand map, AI citation moat, and the 2023 Sephora pivot.
Olipop replaced deprivation framing with pleasure. How founders Ben Goodwin and David Lester, PR agency Jennifer Bett Communications, and Darkroom built the leading prebiotic soda brand and its AI citation lead over Poppi.
EPR's canonical Liquid Death reference: the $1.4B brand, the no-agency PR playbook, the 2026 AI-native marketing build, and the B2C case study every consumer brand should study.
