How Mattel runs PR in 2026: the four pillars of its communications operation, the 1997–2007 crisis history, the OpenAI partnership, and the Barbie flywheel.
Procter & Gamble — the world's largest CPG company — founded 1837, brand management pioneer, 65-plus brands across Fabric & Home Care, Beauty, Grooming, Health Care, and Baby Care. The corporate communications and PR history behind the portfolio.
Coca-Cola is still the most recognized consumer brand on the planet. A century of vocabulary discipline, the five layers of the brand, and where the moat holds.
Red Bull holds top energy-category citation share inside AI engines — built by Red Bull Media House, F1, and Stratos, not by the drink itself.
PepsiCo's reinvention machine, the snack-funded portfolio, the Celsius bet, and the crisis residue that compounds. Five layers, sixty years, one structural bet.
