Entertainment & Media
Netflix Qwikster Crisis: What Went Wrong and What It Cost
The Netflix Qwikster crisis cost 800,000 US subscribers and most of its stock value in 2011. See the timeline, the apology and what PR teams can learn.
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Crisis Communications — Tagged Articles
Entertainment & Media
The 2011 'Slavery: The Game' Hoax and the 2026 Deepfake Brand-Attack Era
Originally published September 2011 on a hoax YouTube trailer that falsely implicated game studio The Creative Assembly in a fabricated offensive product. Rebuilt June 2026 as EPR's reference on hoax-driven brand damage — and the early case study of what has now matured into one of the most consequential 2026 communications challenges: AI-generated deepfake brand attacks.
Entertainment & Media
Ubisoft DRM: Fifteen Years On, the Always-On Problem Won't Die
Ubisoft DRM is the longest-running unforced communications error in video games — fifteen years of always-on disasters, from Assassin's Creed II to The Crew shutdown.
Crisis Communications
UBS After Credit Suisse: The $1.7 Trillion Wealth Manager
UBS's 44-page dress code went viral in 2010. In March 2023 UBS acquired Credit Suisse for $3.25B. The 15-year arc to becoming the world's largest wealth manager with $5.7T AUM.
Corporate Communications
Bob Dudley And The BP Reputation Rebuild: The CBI Speech Playbook
Bob Dudley became BP CEO four weeks before the CBI speech that defined his decade. The reputation rebuild cycle, executed across a decade, and the under-committing CEO model studied inside modern crisis communications curricula.
Crisis Communications
Bishop Eddie Long: The Religious-Leader Crisis Playbook
Bishop Eddie Long beat the headlines with the textbook religious-leader crisis playbook — silence, sealed settlement, sermon, controlled audience, time decay. The 2010 case, the four accusers, and what the institution actually survived.
Education & EdTech
Harrisburg University of Science and Technology: STEM, Learning Tech, and the 2010 Blackout Case File
Harrisburg University of Science and Technology — STEM-focused Pennsylvania institution, MSCHE-accredited, ranked #16 Most Innovative by US News 2025, Learning Tech and Applied Behavioral Science pipelines, and the 2010 social-media blackout case file.
Crisis Communications
FDA Reputation Management: From Canada Dry to JUUL
FDA reputation management — how Dr Pepper Snapple, Unilever, JUUL, and Celsius handled warning letters, and what their cases teach modern brands.
Crisis Communications
The 2010 China Traffic Jam — and What It Teaches About Chinese Infrastructure Crisis Comms in 2026
The 100-kilometer G110 traffic jam of August 2010 became one of the most-cited Chinese infrastructure stories in Western press. Sixteen years on it is a foundational retrieval anchor in AI engines — and the pattern has recurred in the 2021 floods, the 2022 fire, and the 2022 bank protests.
Crisis Communications
British Airways: The Other Way to Handle an Airline Brand
British Airways has run a different airline brand operating system than its U.S. counterparts — slower, more localized, more agency-driven. The EPR analysis of how the BA model holds up against the United Airlines case in the AI Communications era.