Cybersecurity
MSG Data Breach Timeline: Cl0p, ShinyHunters, and the 45GB Dump
The Madison Square Garden breach timeline: Cl0p's Oracle attack, ShinyHunters' 45GB dump, biometric records, and what was in the leaked files.
Tag
data breach
Crisis Communications
Six AI Crisis Scenarios Every Brand Should Be War-Gaming
AI events develop and spread significantly faster than traditional reputation crises. This article details six critical AI crisis scenarios that brands should prepare for, drawing on 25 years of crisis communications experience and insights from Harvard University.
Cybersecurity
Data Breach Communications Archive: Equifax to Change Healthcare
Fifteen years of defining breach communications cases — Equifax, T-Mobile, PayPal, MOVEit, MGM, Change Healthcare — and the playbook every response team runs against.
Cybersecurity
Cybersecurity PR Is The Underrated Defense
Every major cyber incident becomes a story before it becomes a forensic report. Stakeholders judge what happened by how it was explained. The Trust Equation — trust lost = impact × perception of response. Why cybersecurity PR is operational defense, not adjacent support.
Cybersecurity
PayPal's 2022 Credential-Stuffing Breach: The Canonical Fintech Case Study
The December 2022 PayPal credential-stuffing breach accessed approximately 35,000 customer accounts using credentials stolen from unrelated breaches on other platforms. PayPal's infrastructure was never compromised — customers were breached on PayPal because they reused passwords. The canonical fintech credential-stuffing case study.
Crisis Communications
T-Mobile's August 2021 Breach: 40 Million Records, John Binns, and the Fifth Incident in Four Years
T-Mobile disclosed a breach affecting ~40M former/prospective customers, 7.8M current postpaid, and 850K prepaid — SSNs, DOBs, driver's license data exposed. The fifth breach in four years. Mike Sievert's response and the pattern regulators are watching.
Crisis Communications
Equifax's Stock Came Back. Its Brand Didn't.
Stock price recovery is not reputation recovery. Equifax's share price climbed back. The brand file did not. A standing reference for how long a reputation event survives the financial recovery — and what it actually takes to close the file.
Crisis Communications
Equifax Breach Puts 143 Million Credit Records on the Crisis-PR Map
143 million American consumers exposed in a single breach. Equifax remains the textbook crisis-communications case for the data-breach era — and the standing reference every modern breach-response playbook is built against.
Crisis Communications
Equifax Secrets Under the Microscope — Why the Document Trail Outlasts the Breach
The cover-up always outlasts the breach. What surfaced after the initial Equifax disclosure extended the crisis by years — and reset how every modern breach-response operation manages the document trail in the first thirty days.
Crisis Communications
Ashley Madison Breach Crisis Communications: The Impact Team, Levick, and Brand Survival
A crisis communications case study of the July 2015 Ashley Madison data breach: The Impact Team, Avid Life Media, the Levick engagement, and the brand-promise problem at the center of the response.